ASSISTANT MEDIA PLANNER

Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients.  On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as planned. 


An Assistant Media Planner will bring the experience necessary to:

  • Comprehend and analyze media trends
  • Summarize information, tabulate and graph data within reporting presentations while calling out key takeaways from the results
  • Evaluate the performance of campaign elements and proactively suggest optimizations for future campaigns to the team
  • Use new technology with ease, including the agency’s specialized planning, buying, research and reporting tools
  • Organize media schedules and communicate deadlines to internal teams
  • Enter/reconcile buys in the agency’s billing system
  • Pull digital pacing and verification reports from the agency’s digital platforms in order to monitor that digital programs are running as planned
  • Ad trafficking, tagging and tracking
  • Media vendor, departmental and potentially client correspondence

This position may have exposure to a variety of media types both traditional (TV, radio, print, outdoor) and digital (video, banners, native, search, social).  The Assistant Media Planner may also oversee the work of Media Interns and/or Media Coordinators on an as needed basis.


Requirements:

  • Bachelor’s degree
  • Minimum 1.5 years of experience in media planning/buying
  • Accuracy working with numbers, research or data
  • Strong written communication and organization skills
  • Able to manage multiple tasks and projects simultaneously

Other Competencies:

  • Familiarity with MS Office suite, particularly Microsoft Excel
  • Willingness to learn new technologies such as Sizmek, Kantar and more

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