ABS Global Enlists Hoffman York's Services

ABS Global, Inc., a world leader and pioneer in bovine genetics, reproduction services, and artificial insemination technologies, has enlisted Hoffman York to provide strategic and creative services.

“We selected Hoffman York specifically for its branding capabilities and demonstrated track record of success,” said Lisa O’Connor, Director, Global Marketing for ABS Global. “We are excited to see how they can help us evolve the ABS brand. With more than 70 countries now relying on our services, we strive to breathe even more life into the ABS name on a global scale.”

Hoffman York will work closely with the ABS marketing team to “refresh the ABS brand and develop advertising and collateral materials for the company as they continue to expand globally.