The cool kids

The whole idea behind advertising is to turn heads and make a positive impression. We’ve found that our new office does both … without even trying.

Since moving to 200 N. Water Street in Milwaukee in September 2016, the new home of Hoffman York has drawn attention for all the right reasons. Foot traffic in the Historic Third Ward regularly draws to a stop as it reaches our location on the corner of Water and Chicago, and faces peer in like 5th Avenue window shoppers.

Passersby aren’t the only ones who have taken notice of the new life of the former Eisner Museum of Advertising & Design, which closed in 2012. The Milwaukee Business Journal has just named us one of Milwaukee’s Coolest Offices.

Retaining the grand staircase and majestic timbers that have framed the interior of the building since its opening in 1895, our office has a modern retro feel to it. With nearly 20,000 square feet of space, it features open floor plans on each of the two floors that include a large kitchen/meeting hall, four large conference rooms, seven smaller “huddle rooms”, two informal lounges, a gym, locker rooms and showers.

“This agency was started back in 1933, when this building was still somewhat young,” Hoffman York CEO Troy Peterson said. “We’ve had a handful of moves in our past but this one has really invigorated everyone. I think it’s a combination of the great layout of our space, as well as being in the heart of a really dynamic, historic and evolving neighborhood.”

Incorporating input from all levels of the agency, architectural firm Rinka Chung brought the dusty, old space to life with dynamic designs, colors, textures and layouts. They closely worked with Hoffman York partners Phil Backe and Troy Alfke, who oversaw the project. It resulted in an office that everyone is talking about.

“Every employee had a say in the planning of this office,” said Backe, Hoffman York’s executive director of media. “We took into consideration their needs, suggestions, preferences and even whims. Thanks to Rinka Chung, it’s resulted in a workplace that everyone can call their own and a place where people just like being.”

Photo credit to: Andrew Feller

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