HY Celebrates a Peng-Win with Two Gold Addy Awards
Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins and aired during the 2017 holiday season for our client, The Wisconsin Lottery.Read More
What’s the Secret to Reaching Millennial Moms?
Today’s millennial mom is fierce, she’s frugal, she’s fashion-forward and she’s supporting brands that give back. What is it about today’s socially conscious millennial moms that marketers need to know?Read More
Avoid Striking Out: 5 Sports Sponsorship Secrets
With every event comes a competition, one between teams and one between brands. With hundreds of logos, ads and freebies overloading these sports fan-atics, it’s easy to see how a seemingly lucrative sponsorship can instead result in ad blindness. Here are five ways to make your brand stand out with a marketing sponsorship.Read More