Outer Banks Visitors Bureau Teams up with Hoffman York

The Outer Banks Visitors Bureau has partnered with Hoffman York to handle paid media planning and buying. Digital creative, email marketing, website research and consultation are also included in the mix. The Outer Banks Visitors Bureau is the lead marketing and promotional agency for The Outer Banks of North Carolina, a 130-mile stretch of barrier islands just off the coast of North Carolina.

“We were looking for an agency that understood the complexity and challenges of the tourism industry and could provide advanced media planning and buying technology as well as solutions to track and guide travelers through all stages of their decision journey,” said Lee Nettles, Executive Director of The Outer Banks Visitors Bureau. “Hoffman York is a great culture fit for us and we are happy to be working with them.”

In addition to the Outer Banks Visitors Bureau, Hoffman York works with travel and tourism clients the Montana Office of Tourism and Business Development and Destination Kohler. The agency also publishes white papers and thought leadership content addressing travel and tourism marketing opportunities and challenges.

“We could not be more excited to be working with the Outer Banks Visitors Bureau,” said Troy Peterson, Hoffman York CEO. “We are looking forward to helping them attract more visitors and maximize every season throughout the year.”