Perlick Taps Hoffman York
Hoffman York has been selected by Milwaukee-based manufacturer Perlick Corporation to help expand its residential business and launch its first full-size residential luxury appliance collection with advertising and website development and earned and social media support.
Perlick is a household name in commercial bar and beverage systems, residential undercounter refrigeration and brewery fittings and Perlick products are also responsible for delivering beer in stadiums, bars, restaurants, and homes around the world, including Milwaukee’s Miller Park.
Hoffman York has been working with Perlick for the debut of their new full-size refrigeration and cooking products line with a fully integrated, multi-channel marketing effort, including product demos and brochures, a show-stopping booth and special events at the Kitchen & Bath Industry Show, a microsite, www.perlickcollection.com, trade print ads and earned and social media efforts.
“We are thrilled to be partnering with the powerhouse brand Perlick,” said Troy Peterson, Hoffman York CEO. “Our extensive experience working with high-end durable goods is a great fit with Perlick’s line of residential products. We look forward to an exciting future together.”
For more than 80 years, Hoffman York has been developing integrated marketing campaigns for clients in the consumer packaged goods, durable goods, home building products, tourism, hospitality and outdoor lifestyle industries.
“We have found a true, hands-on partner with Hoffman York,” said Tim Ebner, vice president of marketing and business development for Perlick. “We’re eager to further our business goals and expand our residential product line together in the coming years.”
Perlick’s award-winning, luxury residential product line features indoor and outdoor undercounter refrigerators, wine reserves, freezers, freezer and refrigerator drawers, ice makers and beer dispensers. In 2018, the company expands to the full-size appliance category with the introduction of column refrigerators, freezers, wine reserves, ranges and rangetops.
Perlick’s expansion and growth was recently featured in the BizTimes.