Real recognition for our WAHL campaign

Wahl campaign won a prestigious REGGIE Award.

Throughout our long relationship, Wahl Clipper Corporation has asked Hoffman York to always convey the company’s values: people-first, hard-working, Midwestern values and uncompromising quality. It’s precisely why Wahl has become known as the company that identifies with real guys.

With that in mind, it only made sense for Wahl to eschew the direction chosen by competitors, who use chiseled-from-stone male models to demonstrate their grooming products. Wahl wanted an advertising campaign that reflected who they were as a company and who used their products. It’s why we developed the ongoing Real Guys. Real Grooming. campaign.

For the Brewer Edition of the campaign, we focused on the four founders and operators of Against the Grain Brewery in Louisville, Ky., for a series of TV spots and long-form videos that were extended across digital and earned and social media to promote greater awareness and engagement. The documentary-style format told the story of how these “real guys” use Wahl products to help them look their best and do extraordinary things in the field of craft brewing.

 

 

 

News Article

The cool kids

Hoffman York’s new home in the Historic Third Ward has just been honored by the Milwaukee Business Journal as one of Milwaukee’s Coolest Offices. We’re delighted that our transformation of the former Eisner Museum of Advertising & Design has become such a head turner.

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News Article

We’re hosting on gallery night

We’re proud to be taking part in Gallery Night, Milwaukee’s premier, local art event on April 21, presented by the Historic Third Ward Association. Hoffman York will be hosting the work of Cindy Kennedy-Lesky, whose unique pieces on brushed aluminum make her one of the region’s most distinct artists. 

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Job Posting

Introduce Yourself

We’re honored you’d consider being a part of HY Nation. If for some reason you don’t see a posting on this page that fits your needs, throw your hat in the ring regardless, because things can change fast in this crazy business. Having your info on file could save us both a lot of grief. So go for it. Fingers crossed.

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