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We Also Deliver Performance & Reliability

By: Hoffman York
September 2019
2 min

Boat owners opt for Yamaha Outboards because of power, speed, superior technology and legendary reliability and support. Those are some of the same reasons why they will also love the new website we’ve launched for the Yamaha Marine Group.

Thanks to Hoffman York’s website redesign, the new YamahaOutboards.com website provides an even better online experience with information within a few clicks.  The new design is easier to navigate, highlights the lifestyle of the Yamaha Outboard owner and provides faster access to information, including details about the outboards, dealers and owner resources such as performance bulletins.

The website is dynamic and premium, just like Yamaha Outboards themselves.  It captures the lifestyle of the Yamaha customer, whether it’s at home, at work or on the open water.

 

The new YamahaOutboards.com features include:

  • All-new modular design with improved content flow and even more content-rich pages
  • Outboards organized by horsepower and technology for easier navigation
  • Desktop, tablet and mobile device compatibility and responsiveness
  • Simpler, more visually-driven navigation to reach desired content in fewer clicks
  • Improved Dealer Locator with automatic location detection
  • New Performance Bulletin interface with greater analytics for boat builders
  • Redesigned Events and Demo Tour sections
  • Expanded video content, seamlessly integrated into product information
  • Digital experience that reinforces Yamaha’s signature performance and reliability
  • Cowling sliders on product pages to showcase what’s underneath
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