Cedar Crest Treat Yourself
Cedar Crest makes really good, small-batch ice cream. And they have the medals from the World Dairy Expo to prove it.
They had traditionally marketed with a kid-friendly vibe. But research identified a better audience: adult women. This audience viewed ice cream as more of a guilt-free indulgence. After a tough day at work or a strict diet, Cedar Crest was an opportunity to treat yourself.
Give Cedar Crest a little more mature, a little more modern voice with a few sprinkles of humor.
Wisconsin’s own Cedar Crest is the original pioneer of candy-swirled (tracked) ice cream. They’ve just partnered with HY to compete with mass market brands. Check back, because the results will be delicious.
Outdoor boards combined appetite appeal with smart, snappy headlines. As you’re driving home from work, these boards were a reminder to pick up a carton of happy.