Return on Ideas

During Kohler’s partnership with HY media, they’ve expanded into new power categories, successfully launched several new products, and expanded their production capacity.

B2B: Prime Placement

Our print media strategy positioned Kohler as a leader. HY was able to work within the budget and negotiate 100% placement for nearly 70 insertions featuring only the most sought-after positions: back cover, inside front cover and opposite Table of Contents.

B2B: Generate leads

Our client is all about generating things. So we partnered with leading media companies to co-sponsor helpful webinars. The webinar program created a record number of media-driven leads.

B2B: DRIVE TRAFFIC

A coordinated banner ad and e-blast campaign drove traffic to the KohlerPower.com site and got more customers to spec Kohler for their job.

Consumer: Display Advertising

The digital campaign for home generators featured rich media takeovers on sites like ESPN.com. Plus, conversion-optimized banners targeted to relevant consumer interests and behaviors across the web. The campaign created 55% more “Find A Dealer” searches and nearly 9x more “Get a Quote” form submissions than the previous year.

Consumer: Media Sponsorship

A home generator is all about reliability and peace of mind. The media plan reinforced that message to our affluent audience by creating “Today’s Most Reliable” golfer during ESPN’s coverage of the British Open.

Consumer: Content Creation

We created additional content by working with our media partners like HGTV. Kohler generators played a key role in a video discussing how to create an emergency backup plan.

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