Return on Ideas

Results

Post launch, the new website is making a splash. Despite having more content, page load time went down 37% and bounce rate reached an all-time low. Most importantly, contact submissions, a key performance indicator, went up 16%.

Homepage Design

The site features bold and beautiful action photography and a modular design to propel visitors into the boating lifestyle—and help them easily find what they’re looking for. 

Product Pages

Boaters like details, so we designed an intuitive slider that lets you explore the hot spots that make Yamaha Outboards’ motors reliable and durable. It’s user friendly, and makes comparing specs simple with side-by-side tab functionality. It also features an expandable gallery for viewing more images.

Custom Dealer Locator

Dealer support is paramount, so we designed the find a dealer tool to use IP detection to quickly auto-populate nearby dealers. Search filters allow you to refine by product or certification type.

Awards

Yamaha Outboards’ new website is attracting more than just boaters. HY was awarded the prestigious Platinum MarCom Award, which recognizes creativity, innovation, and excellence in the marketing industry.

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