Yamaha Outboards Reliability
Yamaha outboards built their reputation in the toughest environment around: the offshore, saltwater market. Yamaha was the choice of professionals who went 100 miles offshore and depended on their outboard to take them out and bring them back safely.
Over the years, Yamaha became known for legendary reliability and unequalled customer satisfaction. As Yamaha moved into other markets, like bass fishing, they maintained this engineering-led, quality-driven focus.
Our Job
Remind customers that whether you have a 40-foot offshore sportfishing boat or a pontoon boat on a local lake, you want the quality and reliability of a Yamaha outboard.
Return on Ideas
Results
Yamaha Outboards have gained share in every category during the course of our twenty-year partnership. Yamaha quality and reliability – the hallmarks of our advertising – have translated into sales growth for dealers and higher levels of satisfaction for owners, year after year.
Website
When you choose a Yamaha outboard, the incredible reliability means you’ll be together for a long, long time. So, to help folks choose just the right model, the website is chock full of engineering details, insightful illustrations and helpful videos.
Catalog
An outboard is an emotional, but also, a very rational purchase. Our catalog format lets people dive into engineering details like throttle response and plasma-fused cylinders. At Yamaha, those little details make a big difference.
Social Media
Spending time on the water is really about building great memories with family and friends. Yamaha got people to share classic memories and photos with the #YamahaClassicContest on social media. The winner got a trip to the 2016 Bassmaster Classic.
Banner Ads
Bigger boats can create bigger stress when trying to dock them safely. Yamaha created a game-changing innovation called Helm Master® that used a joystick rather than traditional throttle controls. A rich media execution lets users try the functionality within the banner ad.
Trade Show
Helm Master® was a totally new experience in docking a boat. To build excitement and trial at the Miami Boat Show, we created a kiosk with a full-size joystick control and interactive video animation.
Direct Mail
Helm Master was designed for larger boats –– which also requires a larger investment. Direct mail was an efficient way to target this narrow demographic of experienced, more upscale boaters.
Website
Today, people own their boats longer than ever before. So, maintenance is a key part of the ownership cycle. Yamaha created an easy-to-follow online guide including a Pre-Launch Checklist that let users digitally note the steps they had finished.