A CAMPAIGN BUILT ON TRUTHS FOR A BRAND THAT'S BUILT TO LAST
Statistically, a Yamaha Outboard isn’t someone’s first motor—but it’s often their last. Once they’ve been let down by cheaper outboards, they turn to Yamaha and never look back. They know first-hand the importance of durability and reliability—especially in a harsh marine environment. They’ve also learned how precious time on the water is, and want an outboard they can count on to power it—Yamaha. This authentic, award-winning campaign is inspired by these insights.