Recent News
Billing Specialist
If you have a head for numbers, we are looking for a Billing Specialist to join our team who will thrive when handling all details in the invoicing and billing process, and who is passionate about undertaking responsibilities that directly impact the company’s revenue line. The ideal candidate will have strong communication skills, be extremely detail-oriented with excellent time management...
Read MoreSocial Media Coordinator
We’re growing our team and looking for a savvy, speedy and intellectually curious individual with a fierce passion for social and an eagerness to work hard. As a Social Media Coordinator, you will be given a wide range of social experience and responsibilities for a variety of consumer clients ranging from boating and grooming to travel and leisure. Day-to-day tasks include community management,...
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Montana Tourism Campaigns Named Mercury Award Finalists at ESTO
Hoffman York was honored to have two campaigns for the Montana Department of Commerce’s Office of Tourism and Business Development recognized as finalists at the prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference.
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Navigating Voice Search for Your Brand
To win in this new era of voice search marketing, brands need to be the answer your customers are audibly searching for. But, to be the answer, you have to know the questions, who is asking them and why.
Read MoreInternships
We like interns. A lot. And contrary to what you may have heard about most internships, our interns don’t come here to make copies or fetch coffee. (Unless they need to make themselves copies and get themselves some coffee.) Our interns get a deep dive in their respective departments. They contribute. They do real work for real clients. They make friends. Some get hired. And hold on to your hat...
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HY Embraces Creativity, Hosts Local Artist for Gallery Night
Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why on July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night.
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Take Your Dog to Work Day: One Dog’s Perspective
On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s not a hiring blitz it’s Take Your Dog to Work Day.
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3 Reasons to Add Animals to Your Advertising
Making animals the stars of the show is not only an effective way to reach your audience and build brand awareness, but it’s cute, too. Without turning your next shoot into a zoo, here are three reasons to use animals in advertising.
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3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends
To prepare for those seeking tables, seats or rooms for one, here are three ways to market to the solo traveler.
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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign
Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that once felt difficult feel easy.
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How to Turn Ordinary Products Into Necessities
How do you move from a culture of product features to the new and colorful world of experiences? Here are three rules to follow to take your product from optional to necessary.
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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood
The multi-channel, multi-media Hot Spots campaign, which was supported by proprietary research, played a critical role in Napoleon being named 2018 Marketer of the Year by Hanley Wood.
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What the Best Super Sunday Ads Have in Common
Each year, there are winners and there are losers—on the field and during the commercial breaks. We used research from USA Today to identify consumers’ favorites and AdWeek for the advertisers’ top picks. We then analyzed each of these 10 spots based on 10 criteria. Lastly, we pulled the common denominators to create these top four criteria for a #1 Big Game spot. What did we learn?
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5 Travel Predictions for 2019
Many 2019 tourists aren’t tourists yet. They are looking, but may not be booking thus far. What do today’s travel marketers need to know to get these would-be visitors to pay them a visit? Here are five trends travel and tourism marketers need to consider in 2019.
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HY Announces New Engagement with Catalyst
Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. In the business of business-to-business, Catalyst has accelerated brands like Dell, Abbott, Mitsubishi Materials and more.
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Why is my Advertising Campaign not Working?
Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad or banner blindness is real. Here are 4 reasons your advertising campaign may not be delivering the results you had in mind.
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3 Ways Technology is Changing the Travel Industry
In an online world in which many vacationers have become their own travel agents, it is crucial for destination marketers to make this experience as enjoyable and immersive as possible. Here are three ways technology has improved the destination-marketing world and why you should implement them into your marketing plans.
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The Arrival of the Last-Minute Traveler
Whether you’re a state tourism office, a hotel marketing director or the owner of an ice cream shop, understanding how tourists tick can help sell more tickets, bookings and single-scoops. Our study found nearly half of all travelers are planning their own vacations—and they’re doing so at the last minute.
Read MoreASSISTANT MEDIA PLANNER
Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients. On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as ...
Read MoreMedia Planner
Working in collaboration with a team, the Media Planner is responsible for the planning of all media, in addition to research, development, and presentation of media plans. In this role, the Media Planner will have exposure to all stages of the campaign cycle and therefore, is expected to anticipate next steps in the campaign process.
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