Navigating Voice Search for Your Brand

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Navigating Voice Search for Your Brand

During the 1970s, the Stanford Marshmallow Experiment confirmed something most could’ve predicted—children tend to prefer instant gratification (and marshmallows) over delayed gratification. The experiment placed kids in a room with one marshmallow and two options: enjoy just one marshmallow now, or have two in 15 minutes. Most chose one marshmallow—now. As adults, shoppers can purchase and...

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Job Posting

Internships

It’s why Hoffman York internships are always in high demand. Think you’ve got the stuff? Let’s see. If you’re an undergrad, submit a resume with an attached cover letter. And let us know which department interests you, keeping mind that not every department will have interns this summer. Here are the choices: EARNED MEDIA (PR): Gain experience identifying target media, developing press materials...

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News Article

HY Embraces Creativity, Hosts Local Artist for Gallery Night

Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why this Friday, July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night. Visit our Milwaukee office located at 200 North Water Street in the Historic Third Ward between 5:30-8:30 p.m. to view or purchase a piece of Cindy’s work. Cindy creates unique...

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News Article

Take Your Dog to Work Day: One Dog’s Perspective

On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. They helped us shepherd in new business. They retrieved our copies. They hounded clients for approvals. Just kidding. They slept by our feet, gnawed on bones and sniffed out scraps in the kitchen. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s...

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News Article

3 Reasons to Add Animals to Your Advertising

Animals have been used in advertising since the days of Nipper the RCA Dog and Mr. Owl, the rude sucker-munching, crunching Tootsie Pop mascot. Psychologically speaking, humans are predisposed to be drawn to furry creatures. Studies show animals in advertisements increase feelings of emotional connection. Making these two or four-legged friends the stars of the show is not only the most effective...

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News Article

3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends

A desire for independence. Time away to relax and recharge. Unique interests. No matter the reason, one thing’s for sure—more people are choosing to travel solo than ever before. From baby boomers to millennials, studies show 36 percent of travelers plan to include solo travel on their future itineraries. As this current travel trend continues to grow, it’s important for travel marketers to reach...

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News Article

Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign

Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that could be complicated, easy. This was the case for Hoffman York Executive Creative Director, Dave Hanneken, whose 30-year-old Rolodex includes the names and numbers of people like Jerry Seinfeld, Charles...

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News Article

How to Turn Ordinary Products Into Necessities

Today’s brands are no longer selling just the product; they’re selling the smile, the ease, the adventure. They’re selling a feeling. Emotional branding is not a new concept, but many brands still struggle with the idea of moving beyond the shiny new features to tell a deeper, more meaningful story. A story that presents this revolutionary or not-so-revolutionary product as more than just a...

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News Article

HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood

When Canadian fireplace manufacturer Napoleon partnered with Hoffman York to increase distribution and sales in the U.S. market, we’re guessing they didn’t expect they’d also re-invent the entire fireplace category. HY’s recommendation for Napoleon was to do more than sell fireplaces – to position them as something more meaningful. The now hugely successful Hot Spots campaign and the research...

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News Article

What the Best Super Sunday Ads Have in Common

Over the last five years, we’ve laughed with Doritos, cried with Budweiser stared blinklessly, captivated by stories like Always’ ‘Like a Girl’, and closed our eyes and cringed with RAM’s ‘Built to Serve’. In just a few days, we’ll come together for the 53rd annual Sunday Funday filled with great football, cheesy appetizers and, of course, the ads. Each year, there are winners and there are...

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News Article

5 Travel Predictions for 2019

The holidays are in the rear view but winter is here to stay. Some cold-climaters are pining for higher temperatures, sandy beaches and R&R. Some winter snow chasers are checking the forecast and quickly packing up their gear to hit the freshly powdered slopes with friends. Whether these travelers chase high temperatures, high adrenaline or both, destinations must stay on top of the current...

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News Article

HY Announces New Engagement with Catalyst

Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. For more than 20 years, Catalyst has been creating dynamic exhibits to increase traffic and drive results for brands during events. Chemically speaking, a catalyst is a material that accelerates a chemical reaction. Catalyst Exhibits is known for a similar intense acceleration not for chemicals, but for brands. In the...

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News Article

Why is my Advertising Campaign not Working?

Ads on TV during the morning news. Ads on the bus bench, and the bus, inside and out. Ads on Spotify as you pop in your earbuds for the commute. Ads on billboards as you walk to the office. Ads on every webpage while you work. Break time. Oh, look, a cool Instagram post. #Ad.  Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad blindness is real....

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News Article

3 Ways Technology is Changing the Travel Industry

“Pleasure is found first in anticipation, later in memory.” – Gustave Flaubert It seems almost obvious that vacations have been shown to reduce stress, boost overall mood and increase satisfaction. What is strikingly less obvious is how quickly this effect can fade. Just a few days after a traveler’s homecoming, stress returns; a slightly-more-tan version of you slides down that uncomfortable...

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Whitepaper

The Arrival of the Last-Minute Traveler

If you think you know everything there is to know about today’s leisure traveler, think again. A significant number of vacationers are no longer planning and booking their trips months in advance. A younger, more tech-savvy and spontaneous traveler has arrived and they’re not afraid to wait for the right deal or time to book their vacation. According to new research from Hoffman York, a full-...

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Job Posting

ASSISTANT MEDIA PLANNER

An Assistant Media Planner will bring the experience necessary to: Comprehend and analyze media trends Summarize information, tabulate and graph data within reporting presentations while calling out key takeaways from the results Evaluate the performance of campaign elements and proactively suggest optimizations for future campaigns to the team Use new technology with ease, including the...

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Job Posting

Media Planner

The Media Planner will be a key go-to contact both internally and externally. As part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Media Planner will work closely with Supervisors/Directors to construct insightful, forward-thinking and persuasive plan recommendations. On a day-to-day basis, the Media Planner will handle the activation of approved media...

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News Article

Great Products for a Great Cause: Wahl Dirty Dogs

First impressions are everything for shelter dogs. As prospective families wander down the rows of puppy dog eyes, they peer into each kennel and make split-second decisions on each potential pup. Some shelter dogs are a little ruff around the edges--they’re scared and possibly ill-mannered or… what’s that smell? Three out of four animals that enter a shelter need to be groomed. Just like people...

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