Recent News
Why is my Advertising Campaign not Working?
Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad or banner blindness is real. Here are 4 reasons your advertising campaign may not be delivering the results you had in mind.
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3 Ways Technology is Changing the Travel Industry
In an online world in which many vacationers have become their own travel agents, it is crucial for destination marketers to make this experience as enjoyable and immersive as possible. Here are three ways technology has improved the destination-marketing world and why you should implement them into your marketing plans.
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The Arrival of the Last-Minute Traveler
Whether you’re a state tourism office, a hotel marketing director or the owner of an ice cream shop, understanding how tourists tick can help sell more tickets, bookings and single-scoops. Our study found nearly half of all travelers are planning their own vacations—and they’re doing so at the last minute.
Read MoreASSISTANT MEDIA PLANNER
Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients. On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as planned.
Read MoreMedia Planner
Working in collaboration with a team, the Media Planner is responsible for the planning of all media, in addition to research, development, and presentation of media plans. In this role, the Media Planner will have exposure to all stages of the campaign cycle and therefore, is expected to anticipate next steps in the campaign process.
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Great Products for a Great Cause: Wahl Dirty Dogs
Three out of four animals that enter a shelter need to be groomed. Just like people, when dogs are bathed, groomed and clean, they feel better, they look better and they show better for that crucial first impression. A bronze medalist at the 2018 Shorty Awards, Dirty Dogs was designed to demonstrate the power and value of dog grooming.
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Micro-Influencers, Macro Results
Influencers are all the rage these days and for good reason—they bring authenticity, engagement and, not to mention, a loyal following. Oh, and there’s also the fact that 82 percent of consumers act on an influencer’s recommendation to try or buy a product. But where do you begin?
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UW–Madison School of Pharmacy Enlists Hoffman York
Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison.
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Montana Tourism Campaign Wins Big at ESTO
The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar.
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4 Steps to Marketing Success on Amazon
To be successful when marketing on Amazon, products must climb their way to the top (front page) of this sales engine giant, but not all marketers have the stamina or the budget. How can your brand ensure it is placed in front of the shoppers who matter most? Here are four steps we use to help clients enter the market and elevate their performance on Amazon.
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Hoffman York Goes to the Dogs
As a marketing communications agency, our goal is to inspire people to embrace the brands we promote. Wahl makes a full line of dog grooming products, so what better way to celebrate these canine companions than to throw the ultimate party for our employees’ dogs while helping our employees learn how to groom their own pets at home? And when better to do this than Take Your Dog to Work Day?
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Perlick Residential Wine Reserve Takes Home a Win
Three cheers to our client, Perlick, that has been recognized by the global appliance design community for its dedication to superior wine preservation.
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Ending Tie-pocolypse: Marketing to Today’s Dads
Sick of receiving socks, ties and underwear, 56 percent of dads are now picking out their own Father’s Day gifts. Here are four ways to keep your brand top-of-mind with today’s dads and forever put an end to ‘Tie-pocolypse’.
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GDPR: 5 Questions U.S. Companies Should Consider
If your U.S. company controls, processes or stores any data belonging to an EU citizen, it must comply with the new General Data Protection Regulation (GDPR) or run a risk of hefty fines. To ensure you’re protected, check out these 5 questions your company needs to ask when navigating the new GDPR world.
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For the Love of Beards
The Wahl Facial Hair Friendly Cities Tour is an annual pilgrimage organized by HY on behalf of our client Wahl that has stood the test of time. The concept may stay relatively similar, but each year, it evolves. Each year, it takes on new cities. Each year, it creates buzz.
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HY Celebrates a Peng-Win with Two Gold Addy Awards
Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins and aired during the 2017 holiday season for our client, The Wisconsin Lottery.
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What’s the Secret to Reaching Millennial Moms?
Today’s millennial mom is fierce, she’s frugal, she’s fashion-forward and she’s supporting brands that give back. What is it about today’s socially conscious millennial moms that marketers need to know?
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Avoid Striking Out: 5 Sports Sponsorship Secrets
With every event comes a competition, one between teams and one between brands. With hundreds of logos, ads and freebies overloading these sports fan-atics, it’s easy to see how a seemingly lucrative sponsorship can instead result in ad blindness. Here are five ways to make your brand stand out with a marketing sponsorship.
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Napoleon Campaign Brings Heat To Grilling Season
This isn’t your first BBQ… so why are you still using your first barbeque? Upgrading your grilling game is the concept behind Napoleon Grills' new 2018 integrated marketing campaign, their second campaign in the U.S. Here’s how Hoffman York helped Napoleon attract the grill masters.
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HY Shares Secret to How Ideas Catch Fire @ HPBExpo
Whether you’re selling a home or something in it, if it doesn’t evoke an emotional response, you’ve already lost. How does a brand ignite an entire industry to think differently about their product? Hoffman York Partner Dave Brown’s keynote address at the 2018 HPBExpo explains.
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