How brands can capitalize on solo travel trend

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How brands can capitalize on solo travel trend

A desire for independence. Time away to relax and recharge. Unique interests. No matter the reason, one thing’s for sure—more people are choosing to travel solo than ever before. From baby boomers to millennials, studies show 36 percent of travelers plan to include solo travel on their future itineraries. As this current travel trend continues to grow, it’s important for travel marketers to reach...

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Job Posting

Search Engine Marketing Specialist

Build SEM programs from scratch including keyword discovery, structure, bid caps, conversion tracking, ad copy, site links, call outs and negative keywords.  Assess impression share of voice and trends in search volume to recommend SEM budget levels and priorities  Multi-task SEM responsibilities across several accounts and clients  Forecast metric estimates with sound rationale and actively...

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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign

Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that could be complicated, easy. This was the case for Hoffman York Executive Creative Director, Dave Hanneken, whose 30-year-old Rolodex includes the names and numbers of people like Jerry Seinfeld, Charles...

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How to Turn Ordinary Products Into Necessities

Today’s brands are no longer selling just the product; they’re selling the smile, the ease, the adventure. They’re selling a feeling. Emotional branding is not a new concept, but many brands still struggle with the idea of moving beyond the shiny new features to tell a deeper, more meaningful story. A story that presents this revolutionary or not-so-revolutionary product as more than just a...

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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood

When Canadian fireplace manufacturer Napoleon partnered with Hoffman York to increase distribution and sales in the U.S. market, we’re guessing they didn’t expect they’d also re-invent the entire fireplace category. HY’s recommendation for Napoleon was to do more than sell fireplaces – to position them as something more meaningful. The now hugely successful Hot Spots campaign and the research...

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Job Posting

Social Media Designer

The Social Media Designer will report to the Director of Social Media. The Social Media Designer will produce a wide range of creative content for social media platforms such as Facebook, Twitter, Instagram, Snapchat, Pinterest and LinkedIn, as well as for blogs, apps and more. For integrated programs, this person may also play a role in the design of campaign landing pages, online content hubs...

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News Article

What the Best Super Sunday Ads Have in Common

Over the last five years, we’ve laughed with Doritos, cried with Budweiser stared blinklessly, captivated by stories like Always’ ‘Like a Girl’, and closed our eyes and cringed with RAM’s ‘Built to Serve’. In just a few days, we’ll come together for the 53rd annual Sunday Funday filled with great football, cheesy appetizers and, of course, the ads. Each year, there are winners and there are...

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5 Travel Predictions for 2019

The holidays are in the rear view but winter is here to stay. Some cold-climaters are pining for higher temperatures, sandy beaches and R&R. Some winter snow chasers are checking the forecast and quickly packing up their gear to hit the freshly powdered slopes with friends. Whether these travelers chase high temperatures, high adrenaline or both, destinations must stay on top of the current...

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HY Announces New Engagement with Catalyst

Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. For more than 20 years, Catalyst has been creating dynamic exhibits to increase traffic and drive results for brands during events. Chemically speaking, a catalyst is a material that accelerates a chemical reaction. Catalyst Exhibits is known for a similar intense acceleration not for chemicals, but for brands. In the...

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Job Posting

Senior Social Media Strategist

You will work with analytics tools and manage the development of metrics, tracking and activity reports. Project work may include integrated campaigns, content calendars, community management, live events, contests, influencer partnerships, social creative and paid social. Develop strategic plans and presentations with input from social supervisor/director Incorporate new trends and tools into...

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News Article

Why is my Advertising Campaign not Working?

Ads on TV during the morning news. Ads on the bus bench, and the bus, inside and out. Ads on Spotify as you pop in your earbuds for the commute. Ads on billboards as you walk to the office. Ads on every webpage while you work. Break time. Oh, look, a cool Instagram post. #Ad.  Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad blindness is real....

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3 Ways Technology is Changing the Travel Industry

“Pleasure is found first in anticipation, later in memory.” – Gustave Flaubert It seems almost obvious that vacations have been shown to reduce stress, boost overall mood and increase satisfaction. What is strikingly less obvious is how quickly this effect can fade. Just a few days after a traveler’s homecoming, stress returns; a slightly-more-tan version of you slides down that uncomfortable...

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Whitepaper

The Arrival of the Last-Minute Traveler

If you think you know everything there is to know about today’s leisure traveler, think again. A significant number of vacationers are no longer planning and booking their trips months in advance. A younger, more tech-savvy and spontaneous traveler has arrived and they’re not afraid to wait for the right deal or time to book their vacation. According to new research from Hoffman York, a full-...

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Great Products for a Great Cause: Wahl Dirty Dogs

First impressions are everything for shelter dogs. As prospective families wander down the rows of puppy dog eyes, they peer into each kennel and make split-second decisions on each potential pup. Some shelter dogs are a little ruff around the edges--they’re scared and possibly ill-mannered or… what’s that smell? Three out of four animals that enter a shelter need to be groomed. Just like people...

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Micro-Influencers, Macro Results

Influencers are all the rage these days and for good reason—they bring authenticity, engagement and, not to mention, a loyal following. Oh, and there’s also the fact that 82 percent of consumers act on an influencer’s recommendation to try or buy a product.  But where do you begin? If you’re like many brands, you don’t have the budget to pay the $1 million per post that some celebrity influencers...

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UW–Madison School of Pharmacy Enlists Hoffman York

Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison. Home of the Badgers, UW–Madison is known for being in the top 20 public colleges in the U.S. On top of excellent undergraduate programs, UW–...

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Montana Tourism Campaign Wins Big at ESTO

The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference held in Phoenix on Tuesday, August 14. The Mercury awards, presented by the National Council of State Tourism...

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News Article

4 Steps to Marketing Success on Amazon

There’s a certain level of bliss that goes into purchasing, anticipating and receiving something ordered online. It’s like a birthday present you sent yourself, the perfect gift straight off your list. As you peel back the tape and toss aside the bubble wrap, you uncover the greatest non-surprise. What is it that makes online shopping so exhilarating? The powerhouse of all things online shopping...

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Hoffman York Goes to the Dogs

As a marketing communications agency, our goal is to inspire people to embrace the brands we promote. So when it came to our client Wahl, we thought we’d take our own advice.  Wahl makes a full line of dog grooming products, so what better way to celebrate these canine companions than to throw the ultimate party for our employees’ dogs while helping our employees learn how to groom their own pets...

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News Article

Perlick Residential Wine Reserve Takes Home a Win

Bring on summer. Bring on the parties, the vacations, the days and nights surrounded by friends and family. While the days are hot, some things are just best served cold. Things like fine wine. Three cheers to our client, Perlick, that has been recognized by the global appliance design community for its dedication to superior wine preservation. The company’s new 24” Column Dual-Zone Wine Reserve...

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