The Hype

Marketing ideas and insights that deliver results

WHY DESTINATION MARKETERS MUST FOCUS ON SUSTAINABLE TOURISM

Whether your destination was deemed desirable by visitors during the pandemic, declared off-limits by policy makers or fell somewhere in between, many marketers used this past year to shift gears from destination marketing to destination management.

By: Addie Palin

Thought Leadership

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AGENCY COLLAB SUPPORTS HANDS-ON LEARNING

Hoffman York collaborates with the Oshkosh Area School District to design a first of its kind food truck – Brewing Futures mobile café provides hands-on learning for students of all abilities.

By: Hoffman York

Agency News

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SHOULD YOUR BRAND BE ON TIKTOK?

If you’re looking for new ways to reach your consumers, TikTok may be just the solution for your brand. TikTok is not your average social media app, rather, it’s an entertainment platform that...

By: Jeffrey “JMatt” Matthias

Thought Leadership

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4 TIPS TO GET GREAT WORK FROM YOUR AD AGENCY

Many of our clients saw some form of noticeable change in their business in the past year, whether that was due to increased demand, supply issues, labor shortage, reduced marketing spend or otherwise.

By: Tyler Anderson

Thought Leadership

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HOW GENERATIONAL FRACTURES IMPACT TARGET DEMOGRAPHICS

Too often, we as marketers fall victim to generalizing a generation as one group of people. Millennials are this. Baby Boomers are that.

By: Matt Hogan

Thought Leadership

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MONTANA TOURISM CAMPAIGN WINS MERCURY AWARD AT ESTO

Big news from Big Sky Country. Our client, Montana Office of Tourism and Business Development, and Hoffman York took home a prestigious Mercury Award at the U.S. Travel Association’s 2021 Educational Seminar for Tourism Organizations (ESTO) Conference hel

By: Hoffman York

Agency News

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