The HYpe

Marketing ideas and insights that deliver results

Rise of the conscious consumer: What brands need to do to win

Standing out in today's sea of sameness requires more than just providing a quality product or the lowest price. To rise above the fray and connect with today's conscious consumers, brands need to address the greater good.

By: Tyler Anderson

Thought Leadership

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Hoffman York's Wahl Campaigns are Finalists in Ragan's PR Daily Awards 2024

Hoffman York has been named a finalist in the PR Daily Awards for three of its campaigns with Wahl.

By: Hoffman York

Agency News

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Hoffman York's Wahl Campaign Named Finalist at 9th Annual Shorty Impact Awards

Hoffman York's Wahl 'Benevolent Beards' Contest is a finalist in the "Contest or Challenges" category at the 9th Annual Shorty Impact Awards, standing out among global brands!

By: Hoffman York

Agency News

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Hoffman York Joins Gallery Night MKE to Spotlight Local Artist

Hoffman York welcomed artist and designer, Jordan Guth, for Gallery Night MKE. He debuted his first clothing collection, "01: Of the North," a tribute to his time living, working and developing his label right here in Milwaukee.

By: Hoffman York

Agency News

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