Recent News
How will the Pandemic Change Consumer Behaviors in 2021?
COVID-19 changed a lot about consumer behaviors. Some temporary, others for good. Here are our top predicted consumer trends to watch for in 2021.
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How Retail has Changed—From Black Friday 2020 and Beyond
With the pandemic in full swing and the holidays ahead, marketers need to ensure their ecommerce approach is dialed in and meeting the needs of today’s changing consumer. Here’s what you need to know to succeed.
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A very scary UX Halloween Story: Dark Patterns and bad UX
UX dark patterns are interactions that trick users into doing things that they didn’t want to do on a website or app. Marketers beware! These are tricks to avoid. They won’t treat your users (or website) well in the end.
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Navigating CCPA’s Impact on Your Brand
What are CCPA and cookies and why do they matter for your business? We cover how to navigate CCPA and its impact on your brand, your users and your website.
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It’s alive: Halloween 2020 will persevere thanks to millennials
Halloween spending may be different this year but spending there will be. And we know that nobody celebrates spooky season quite like millennials. Here are three tricks to help marketers succeed in this year’s very different Halloween.
Read MoreInternships
We like interns. A lot. And contrary to what you may have heard about most internships, our interns don’t come here to make copies or fetch coffee. (Unless they need to make themselves copies and get themselves some coffee.) Our interns get a deep dive in their respective departments. They contribute. They do real work for real clients. They make friends. Some get hired. And hold on to your hat...
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How to ‘Design Think’ Your Brand Out of a Pandemic
Design thinking becomes even more important when we need to solve new challenges caused by some of the lasting impacts of COVID. Here are the steps we follow at HY for our clients.
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History Shows Us Creativity is Key During a Recession
Now more than ever, consumers are craving entertainment, inspiration and normalcy – not just another “in these troubling times” stock video montage. As advertisers, it is up to us to be creative within these new constraints while serving our clients and keeping people interested.
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5 Learnings from Managing a High-Profile Social Media Influencer
Working with a high-profile creator from a previous brand partnership has helped us enhance our programs with other creators on behalf of our clients. After two years of working together, these are the five most important learnings on how to get the most out of your influencer partnerships.
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3 Web Reports Every Marketer Should Be Looking At Right Now
During the pandemic, 53% of Americans called internet access essential and many are spending more time online than ever before. While the normal metrics tracked (daily visitors, traffic sources, pages visited, etc.) remain important, there are 3 metrics whose importance has skyrocketed in recent months:
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4 Reasons to Make SEO a Priority Right Now
It’s never too late to start improving your business, and SEO benefits you in many ways. Here are 4 reasons why you should prioritize SEO.
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Tourism Media Planning in the Age of COVID-19
COVID-19 has significantly affected the world, our nation and traveler mindsets. Therefore, our planning process must now be different. Check out what you should consider as it relates to targeting future travelers.
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4 Things Every Destination Marketer Must Do to Plan Ahead
Whether it’s Coronavirus or an unforeseen climate event, we advise all our tourism clients to build flexibility into their planning and execution process to be able to change on a dime. It’s what the industry should have been doing all along. This global pandemic only validates this.
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4 Ways Remote Working is Making Our Company Stronger
Here are four things we have learned during work from home that we will pack up (along with our dual monitors) and bring with us when we return to the office.
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How to keep your business open digitally when stores are closed
As consumers look for ways to feel somewhat “normal” again through shopping routines, here are some ways to reduce friction and enhance the digital experiences for all shoppers during COVID-19.
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4 ways brands can engage audiences during COVID-19
As users continue to navigate this isolating time, here are four ways that brands should use (or continue to use) social media during the Coronavirus pandemic.
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How to Navigate the 2020 Election with Your Advertising Budget
While several unknown factors will influence how political candidates spend their 2020 media budgets, understanding the trends will help advertisers navigate the best approach during this time.
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2020 Content Predictions
Content has played an important role in every marketing strategy for years, but the definition of it remains somewhat fluid. Where is content headed next? With a new year (and decade) upon us, here are three content predictions for 2020 and how brands can capitalize on them.
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HY’s A GALLERY NIGHT EXHIBITOR
With several travel and tourism clients, it’s no secret that HY loves the travel and tourism industry. So we are thrilled to be exhibiting Then & Now, The Photographic Journey of Chip Duncan.
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Outer Banks Visitors Bureau Teams up with Hoffman York
The Outer Banks Visitors Bureau has partnered with Hoffman York, a full-service advertising and marketing communication agency with expertise in tourism, travel and destination marketing, to handle paid media planning and buying
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