4 Things Every Destination Marketer Must Do to Plan Ahead

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Recent News

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4 Things Every Destination Marketer Must Do to Plan Ahead

Whether it’s Coronavirus or an unforeseen climate event, we advise all our tourism clients to build flexibility into their planning and execution process to be able to change on a dime. It’s what the industry should have been doing all along. This global pandemic only validates this.

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4 Ways Remote Working is Making Our Company Stronger

Here are four things we have learned during work from home that we will pack up (along with our dual monitors) and bring with us when we return to the office.

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How to keep your business open digitally when stores are closed

As consumers look for ways to feel somewhat “normal” again through shopping routines, here are some ways to reduce friction and enhance the digital experiences for all shoppers during COVID-19.

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4 ways brands can engage audiences during COVID-19

As users continue to navigate this isolating time, here are four ways that brands should use (or continue to use) social media during the Coronavirus pandemic.  

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Job Posting

ASSISTANT MEDIA PLANNER

Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients.  On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as ...

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How to Navigate the 2020 Election with Your Advertising Budget

While several unknown factors will influence how political candidates spend their 2020 media budgets, understanding the trends will help advertisers navigate the best approach during this time. 

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2020 Content Predictions

Content has played an important role in every marketing strategy for years, but the definition of it remains somewhat fluid. Where is content headed next? With a new year (and decade) upon us, here are three content predictions for 2020 and how brands can capitalize on them.  

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HY’s A GALLERY NIGHT EXHIBITOR

With several travel and tourism clients, it’s no secret that HY loves the travel and tourism industry. So we are thrilled to be exhibiting Then & Now, The Photographic Journey of Chip Duncan.

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Outer Banks Visitors Bureau Teams up with Hoffman York

The Outer Banks Visitors Bureau has partnered with Hoffman York, a full-service advertising and marketing communication agency with expertise in tourism, travel and destination marketing, to handle paid media planning and buying

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Hoffman York 2019 Best Place to Work

We’re thrilled to be one of the Milwaukee Business Journal’s 2019 Best Places to Work winners. 

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Job Posting

Billing Specialist

If you have a head for numbers, we are looking for a Billing Specialist to join our team who will thrive when handling all details in the invoicing and billing process, and who is passionate about undertaking responsibilities that directly impact the company’s revenue line. The ideal candidate will have strong communication skills, be extremely detail-oriented with excellent time management...

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Montana Tourism Campaigns Named Mercury Award Finalists at ESTO

Hoffman York was honored to have two campaigns for the Montana Department of Commerce’s Office of Tourism and Business Development recognized as finalists at the prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference.

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Navigating Voice Search for Your Brand

To win in this new era of voice search marketing, brands need to be the answer your customers are audibly searching for. But, to be the answer, you have to know the questions, who is asking them and why.   

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HY Embraces Creativity, Hosts Local Artist for Gallery Night

Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why on July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night.

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Take Your Dog to Work Day: One Dog’s Perspective

On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s not a hiring blitz it’s Take Your Dog to Work Day.

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News Article

3 Reasons to Add Animals to Your Advertising

Making animals the stars of the show is not only an effective way to reach your audience and build brand awareness, but it’s cute, too. Without turning your next shoot into a zoo, here are three reasons to use animals in advertising.  

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3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends

To prepare for those seeking tables, seats or rooms for one, here are three ways to market to the solo traveler.

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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign

Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that once felt difficult feel easy.

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