Recent News
Take Your Dog to Work Day: One Dog’s Perspective
On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. They helped us shepherd in new business. They retrieved our copies. They hounded clients for approvals. Just kidding. They slept by our feet, gnawed on bones and sniffed out scraps in the kitchen. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s...
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3 Reasons to Add Animals to Your Advertising
Animals have been used in advertising since the days of Nipper the RCA Dog and Mr. Owl, the rude sucker-munching, crunching Tootsie Pop mascot. Psychologically speaking, humans are predisposed to be drawn to furry creatures. Studies show animals in advertisements increase feelings of emotional connection. Making these two or four-legged friends the stars of the show is not only the most effective...
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3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends
A desire for independence. Time away to relax and recharge. Unique interests. No matter the reason, one thing’s for sure—more people are choosing to travel solo than ever before. From baby boomers to millennials, studies show 36 percent of travelers plan to include solo travel on their future itineraries. As this current travel trend continues to grow, it’s important for travel marketers to reach...
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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign
Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that could be complicated, easy. This was the case for Hoffman York Executive Creative Director, Dave Hanneken, whose 30-year-old Rolodex includes the names and numbers of people like Jerry Seinfeld, Charles...
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How to Turn Ordinary Products Into Necessities
Today’s brands are no longer selling just the product; they’re selling the smile, the ease, the adventure. They’re selling a feeling. Emotional branding is not a new concept, but many brands still struggle with the idea of moving beyond the shiny new features to tell a deeper, more meaningful story. A story that presents this revolutionary or not-so-revolutionary product as more than just a...
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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood
When Canadian fireplace manufacturer Napoleon partnered with Hoffman York to increase distribution and sales in the U.S. market, we’re guessing they didn’t expect they’d also re-invent the entire fireplace category. HY’s recommendation for Napoleon was to do more than sell fireplaces – to position them as something more meaningful. The now hugely successful Hot Spots campaign and the research...
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What the Best Super Sunday Ads Have in Common
Over the last five years, we’ve laughed with Doritos, cried with Budweiser stared blinklessly, captivated by stories like Always’ ‘Like a Girl’, and closed our eyes and cringed with RAM’s ‘Built to Serve’. In just a few days, we’ll come together for the 53rd annual Sunday Funday filled with great football, cheesy appetizers and, of course, the ads. Each year, there are winners and there are...
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5 Travel Predictions for 2019
The holidays are in the rear view but winter is here to stay. Some cold-climaters are pining for higher temperatures, sandy beaches and R&R. Some winter snow chasers are checking the forecast and quickly packing up their gear to hit the freshly powdered slopes with friends. Whether these travelers chase high temperatures, high adrenaline or both, destinations must stay on top of the current...
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HY Announces New Engagement with Catalyst
Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. For more than 20 years, Catalyst has been creating dynamic exhibits to increase traffic and drive results for brands during events. Chemically speaking, a catalyst is a material that accelerates a chemical reaction. Catalyst Exhibits is known for a similar intense acceleration not for chemicals, but for brands. In the...
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Why is my Advertising Campaign not Working?
Ads on TV during the morning news. Ads on the bus bench, and the bus, inside and out. Ads on Spotify as you pop in your earbuds for the commute. Ads on billboards as you walk to the office. Ads on every webpage while you work. Break time. Oh, look, a cool Instagram post. #Ad. Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad blindness is real....
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3 Ways Technology is Changing the Travel Industry
“Pleasure is found first in anticipation, later in memory.” – Gustave Flaubert It seems almost obvious that vacations have been shown to reduce stress, boost overall mood and increase satisfaction. What is strikingly less obvious is how quickly this effect can fade. Just a few days after a traveler’s homecoming, stress returns; a slightly-more-tan version of you slides down that uncomfortable...
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The Arrival of the Last-Minute Traveler
If you think you know everything there is to know about today’s leisure traveler, think again. A significant number of vacationers are no longer planning and booking their trips months in advance. A younger, more tech-savvy and spontaneous traveler has arrived and they’re not afraid to wait for the right deal or time to book their vacation. According to new research from Hoffman York, a full-...
Read MoreASSISTANT MEDIA PLANNER
An Assistant Media Planner will bring the experience necessary to: Comprehend and analyze media trends Summarize information, tabulate and graph data within reporting presentations while calling out key takeaways from the results Evaluate the performance of campaign elements and proactively suggest optimizations for future campaigns to the team Use new technology with ease, including the...
Read MoreMedia Planner
The Media Planner will be a key go-to contact both internally and externally. As part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Media Planner will work closely with Supervisors/Directors to construct insightful, forward-thinking and persuasive plan recommendations. On a day-to-day basis, the Media Planner will handle the activation of approved media...
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Great Products for a Great Cause: Wahl Dirty Dogs
First impressions are everything for shelter dogs. As prospective families wander down the rows of puppy dog eyes, they peer into each kennel and make split-second decisions on each potential pup. Some shelter dogs are a little ruff around the edges--they’re scared and possibly ill-mannered or… what’s that smell? Three out of four animals that enter a shelter need to be groomed. Just like people...
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Micro-Influencers, Macro Results
Influencers are all the rage these days and for good reason—they bring authenticity, engagement and, not to mention, a loyal following. Oh, and there’s also the fact that 82 percent of consumers act on an influencer’s recommendation to try or buy a product. But where do you begin? If you’re like many brands, you don’t have the budget to pay the $1 million per post that some celebrity influencers...
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UW–Madison School of Pharmacy Enlists Hoffman York
Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison. Home of the Badgers, UW–Madison is known for being in the top 20 public colleges in the U.S. On top of excellent undergraduate programs, UW–...
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Montana Tourism Campaign Wins Big at ESTO
The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference held in Phoenix on Tuesday, August 14. The Mercury awards, presented by the National Council of State Tourism...
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4 Steps to Marketing Success on Amazon
There’s a certain level of bliss that goes into purchasing, anticipating and receiving something ordered online. It’s like a birthday present you sent yourself, the perfect gift straight off your list. As you peel back the tape and toss aside the bubble wrap, you uncover the greatest non-surprise. What is it that makes online shopping so exhilarating? The powerhouse of all things online shopping...
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Hoffman York Goes to the Dogs
As a marketing communications agency, our goal is to inspire people to embrace the brands we promote. So when it came to our client Wahl, we thought we’d take our own advice. Wahl makes a full line of dog grooming products, so what better way to celebrate these canine companions than to throw the ultimate party for our employees’ dogs while helping our employees learn how to groom their own pets...
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