What the Best Super Sunday Ads Have in Common

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Job Posting

Digital Producer

As a Digital Producer, you will be responsible for the day-to-day management of various digital projects, including but not limited to site redesigns, online tools and digital advertising campaigns.  If you are a tech savvy professional who has an in-depth understanding of digital ecosystems, and you have experience managing and delivering digital projects that are strategically aligned with business goals, on time and within budget, you belong the Hoffman York digital team.

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News Article

What the Best Super Sunday Ads Have in Common

Each year, there are winners and there are losers—on the field and during the commercial breaks. We used research from USA Today to identify consumers’ favorites and AdWeek for the advertisers’ top picks. We then analyzed each of these 10 spots based on 10 criteria. Lastly, we pulled the common denominators to create these top four criteria for a #1 Big Game spot. What did we learn?

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News Article

5 Travel Predictions for 2019

Many 2019 tourists aren’t tourists yet. They are looking, but may not be booking thus far. What do today’s travel marketers need to know to get these would-be visitors to pay them a visit? Here are five trends travel and tourism marketers need to consider in 2019.   

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News Article

HY Announces New Engagement with Catalyst

Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. In the business of business-to-business, Catalyst has accelerated brands like Dell, Abbott, Mitsubishi Materials and more.

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Job Posting

Senior Social Media Strategist

As a Senior Social Media Strategist, you will use your experience connecting brands with customers on social media to manage clients and projects ranging from boating and grooming to travel and leisure. You will be responsible for developing strategies and plans, working closely with support staff and other marketing departments within the agency to ensure campaigns are strategically aligned, on time and on budget.

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News Article

Why is my Advertising Campaign not Working?

Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad or banner blindness is real. Here are 4 reasons your advertising campaign may not be delivering the results you had in mind.

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News Article

3 Ways Technology is Changing the Travel Industry

In an online world in which many vacationers have become their own travel agents, it is crucial for destination marketers to make this experience as enjoyable and immersive as possible. Here are three ways technology has improved the destination-marketing world and why you should implement them into your marketing plans.

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Whitepaper

The Arrival of the Last-Minute Traveler

Whether you’re a state tourism office, a hotel marketing director or the owner of an ice cream shop, understanding how tourists tick can help sell more tickets, bookings and single-scoops. Our study found nearly half of all travelers are planning their own vacations—and they’re doing so at the last minute.

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News Article

Great Products for a Great Cause: Wahl Dirty Dogs

Three out of four animals that enter a shelter need to be groomed. Just like people, when dogs are bathed, groomed and clean, they feel better, they look better and they show better for that crucial first impression. A bronze medalist at the 2018 Shorty Awards, Dirty Dogs was designed to demonstrate the power and value of dog grooming. 

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News Article

Micro-Influencers, Macro Results

Influencers are all the rage these days and for good reason—they bring authenticity, engagement and, not to mention, a loyal following. Oh, and there’s also the fact that 82 percent of consumers act on an influencer’s recommendation to try or buy a product. But where do you begin? 

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News Article

UW–Madison School of Pharmacy Enlists Hoffman York

Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison.

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News Article

Montana Tourism Campaign Wins Big at ESTO

The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar. 

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News Article

4 Steps to Marketing Success on Amazon

To be successful when marketing on Amazon, products must climb their way to the top (front page) of this sales engine giant, but not all marketers have the stamina or the budget. How can your brand ensure it is placed in front of the shoppers who matter most? Here are four steps we use to help clients enter the market and elevate their performance on Amazon.

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News Article

Hoffman York Goes to the Dogs

As a marketing communications agency, our goal is to inspire people to embrace the brands we promote. Wahl makes a full line of dog grooming products, so what better way to celebrate these canine companions than to throw the ultimate party for our employees’ dogs while helping our employees learn how to groom their own pets at home? And when better to do this than Take Your Dog to Work Day? 

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News Article

Perlick Residential Wine Reserve Takes Home a Win

Three cheers to our client, Perlick, that has been recognized by the global appliance design community for its dedication to superior wine preservation. 

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News Article

Ending Tie-pocolypse: Marketing to Today’s Dads

Sick of receiving socks, ties and underwear, 56 percent of dads are now picking out their own Father’s Day gifts. Here are four ways to keep your brand top-of-mind with today’s dads and forever put an end to ‘Tie-pocolypse’. 

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News Article

GDPR: 5 Questions U.S. Companies Should Consider

If your U.S. company controls, processes or stores any data belonging to an EU citizen, it must comply with the new General Data Protection Regulation (GDPR) or run a risk of hefty fines. To ensure you’re protected, check out these 5 questions your company needs to ask when navigating the new GDPR world. 

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News Article

For the Love of Beards

The Wahl Facial Hair Friendly Cities Tour is an annual pilgrimage organized by HY on behalf of our client Wahl that has stood the test of time. The concept may stay relatively similar, but each year, it evolves. Each year, it takes on new cities. Each year, it creates buzz.

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News Article

HY Celebrates a Peng-Win with Two Gold Addy Awards

Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins and aired during the 2017 holiday season for our client, The Wisconsin Lottery. 

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News Article

What’s the Secret to Reaching Millennial Moms?

Today’s millennial mom is fierce, she’s frugal, she’s fashion-forward and she’s supporting brands that give back. What is it about today’s socially conscious millennial moms that marketers need to know?

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