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5 Learnings from Managing a High-Profile Social Media Influencer
Working with a high-profile creator from a previous brand partnership has helped us enhance our programs with other creators on behalf of our clients. After two years of working together, these are the five most important learnings on how to get the most out of your influencer partnerships.
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3 Web Reports Every Marketer Should Be Looking At Right Now
During the pandemic, 53% of Americans called internet access essential and many are spending more time online than ever before. While the normal metrics tracked (daily visitors, traffic sources, pages visited, etc.) remain important, there are 3 metrics whose importance has skyrocketed in recent months:
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4 Reasons to Make SEO a Priority Right Now
It’s never too late to start improving your business, and SEO benefits you in many ways. Here are 4 reasons why you should prioritize SEO.
Read MoreSearch Engine Marketing Specialist (Paid Search)
Who We Are Hoffman York is a dynamic full-service agency with experience building brands across all channels and clients ranging from Fortune 200 companies to startups. We are one of the longest-running, continuously operating, independent agencies in the U.S., calling Milwaukee home for more than 80 years. We believe in ROI or “Return on Ideas.” It means we provide more than creativity. We...
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Tourism Media Planning in the Age of COVID-19
COVID-19 has significantly affected the world, our nation and traveler mindsets. Therefore, our planning process must now be different. Check out what you should consider as it relates to targeting future travelers.
Read MorePR Account Executive
What We’re Looking For: Seeking a PR Account Executive with a Bachelor’s degree in Marketing or related field, and 3-4 years of industry experience. Applicants should have a strong understanding of the process needed to craft a compelling story that results in media coverage. From developing angles and writing press materials, to targeting and pitching media contacts, you’ll be a part of the...
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4 Things Every Destination Marketer Must Do to Plan Ahead
Whether it’s Coronavirus or an unforeseen climate event, we advise all our tourism clients to build flexibility into their planning and execution process to be able to change on a dime. It’s what the industry should have been doing all along. This global pandemic only validates this.
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4 Ways Remote Working is Making Our Company Stronger
Here are four things we have learned during work from home that we will pack up (along with our dual monitors) and bring with us when we return to the office.
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How to keep your business open digitally when stores are closed
As consumers look for ways to feel somewhat “normal” again through shopping routines, here are some ways to reduce friction and enhance the digital experiences for all shoppers during COVID-19.
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4 ways brands can engage audiences during COVID-19
As users continue to navigate this isolating time, here are four ways that brands should use (or continue to use) social media during the Coronavirus pandemic.
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How to Navigate the 2020 Election with Your Advertising Budget
While several unknown factors will influence how political candidates spend their 2020 media budgets, understanding the trends will help advertisers navigate the best approach during this time.
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2020 Content Predictions
Content has played an important role in every marketing strategy for years, but the definition of it remains somewhat fluid. Where is content headed next? With a new year (and decade) upon us, here are three content predictions for 2020 and how brands can capitalize on them.
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HY’s A GALLERY NIGHT EXHIBITOR
With several travel and tourism clients, it’s no secret that HY loves the travel and tourism industry. So we are thrilled to be exhibiting Then & Now, The Photographic Journey of Chip Duncan.
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Outer Banks Visitors Bureau Teams up with Hoffman York
The Outer Banks Visitors Bureau has partnered with Hoffman York, a full-service advertising and marketing communication agency with expertise in tourism, travel and destination marketing, to handle paid media planning and buying
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Hoffman York 2019 Best Place to Work
We’re thrilled to be one of the Milwaukee Business Journal’s 2019 Best Places to Work winners.
Read MoreBilling Specialist
If you have a head for numbers, we are looking for a Billing Specialist to join our team who will thrive when handling all details in the invoicing and billing process, and who is passionate about undertaking responsibilities that directly impact the company’s revenue line. The ideal candidate will have strong communication skills, be extremely detail-oriented with excellent time management...
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Montana Tourism Campaigns Named Mercury Award Finalists at ESTO
Hoffman York was honored to have two campaigns for the Montana Department of Commerce’s Office of Tourism and Business Development recognized as finalists at the prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference.
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Navigating Voice Search for Your Brand
To win in this new era of voice search marketing, brands need to be the answer your customers are audibly searching for. But, to be the answer, you have to know the questions, who is asking them and why.
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HY Embraces Creativity, Hosts Local Artist for Gallery Night
Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why on July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night.
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