HOFFMAN YORK

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Take Your Dog to Work Day: One Dog’s Perspective

On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s not a hiring blitz it’s Take Your Dog to Work Day.

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Posted

3 Reasons to Add Animals to Your Advertising

Making animals the stars of the show is not only an effective way to reach your audience and build brand awareness, but it’s cute, too. Without turning your next shoot into a zoo, here are three reasons to use animals in advertising.  

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ASSISTANT MEDIA PLANNER

Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients.  On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as planned. 

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Media Planner

Working in collaboration with a team, the Media Planner is responsible for the planning of all media, in addition to research, development, and presentation of media plans.   In this role, the Media Planner will have exposure to all stages of the campaign cycle and therefore, is expected to anticipate next steps in the campaign process. 

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