5 Learnings from Managing a High-Profile Social Media Influencer

Working with a high-profile creator from a previous brand partnership has helped us enhance our programs with other creators on behalf of our clients. After two years of working together, these are the five most important learnings on how to get the most out of your influencer partnerships.  

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3 Web Reports Every Marketer Should Be Looking At Right Now

During the pandemic, 53% of Americans called internet access essential and many are spending more time online than ever before. While the normal metrics tracked (daily visitors, traffic sources, pages visited, etc.) remain important, there are 3 metrics whose importance has skyrocketed in recent months:

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Search Engine Marketing Specialist (Paid Search)

Who We Are Hoffman York is a dynamic full-service agency with experience building brands across all channels and clients ranging from Fortune 200 companies to startups. We are one of the longest-running, continuously operating, independent agencies in the U.S., calling Milwaukee home for more than 80 years. We believe in ROI or “Return on Ideas.” It means we provide more than creativity. We create results. We follow best practices and protocols to ensure a clean and safe work environment for our employees who choose to work from our newly remodeled office located in Milwaukee’s bustling Third Ward and we offer our employees the choice to work remotely from home. Hoffman York continues to keep our agency team members and clients connected virtually in ways that continue to provide our employees and clients success towards achieving their goals. What We’re Looking For The Search Engine Marketing Specialist will own all phases of the SEM program life cycle, from paid search strategy to recommendations, implementation, follow up and analysis. As subject matter experts in developing and executing paid search programs, our Search Specialists are a vital part of the Hoffman York Media team. We’re looking to grow our media and search team with a collaborative and experienced search specialist who loves to gather knowledge in the field by staying on top of the latest search trends and who has experience effectively implementing advanced paid search solutions. This position is full-time and will be based in Milwaukee, WI.

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PR Account Executive

What We’re Looking For: Seeking a PR Account Executive with a Bachelor’s degree in Marketing or related field, and 3-4 years of industry experience. Applicants should have a strong understanding of the process needed to craft a compelling story that results in media coverage. From developing angles and writing press materials, to targeting and pitching media contacts, you’ll be a part of the process assisting Supervisors with any project needs. Client work can vary from travel, to men’s interest to pets, so an eagerness to learn and understand new categories is crucial. Main responsibilities will include research, writing and editing, reporting and merchandising campaign results, and managing interns. In addition to excellent interpersonal skills, creative thinking, a strong work ethic and meticulous attention to detail, an understanding of Cision and a proficiency in Excel, Power Point and all social media platforms are required. This position is full-time and will be based in Milwaukee, WI.

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