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Micro-Influencers, Macro Results

Influencers are all the rage these days and for good reason—they bring authenticity, engagement and, not to mention, a loyal following. Oh, and there’s also the fact that 82 percent of consumers act on an influencer’s recommendation to try or buy a product. But where do you begin? 

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UW–Madison School of Pharmacy Enlists Hoffman York

Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison.

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Account Coordinator Earned Media

Hoffman York, a full-service advertising, marketing and public relations agency, located in Helena, Montana and in Milwaukee’s Third Ward on the corner of Water and Chicago Streets, is seeking a detail-oriented, motivated and personable individual with a curiosity of current events to join its Earned Media/PR team to support day-to-day operations of the department.

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