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Why is my Advertising Campaign not Working?

Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad or banner blindness is real. Here are 4 reasons your advertising campaign may not be delivering the results you had in mind.

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3 Ways Technology is Changing the Travel Industry

In an online world in which many vacationers have become their own travel agents, it is crucial for destination marketers to make this experience as enjoyable and immersive as possible. Here are three ways technology has improved the destination-marketing world and why you should implement them into your marketing plans.

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ASSISTANT MEDIA PLANNER

Working as part of Hoffman York’s upbeat, analytical minded and problem-solving media team, the Assistant Media Planner will assist the Media Planners and Supervisors/Directors as the team develops and presents media recommendations to our clients.  On a day-to-day basis, the Assistant Media Planner will handle the activation of approved media schedules and help ensure that programs run as planned. 

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Media Planner

Working in collaboration with a team, the Media Planner is responsible for the planning of all media, in addition to research, development, and presentation of media plans.   In this role, the Media Planner will have exposure to all stages of the campaign cycle and therefore, is expected to anticipate next steps in the campaign process. 

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