Recent News
4 Ways Remote Working is Making Our Company Stronger
Here are four things we have learned during work from home that we will pack up (along with our dual monitors) and bring with us when we return to the office.
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How to keep your business open digitally when stores are closed
As consumers look for ways to feel somewhat “normal” again through shopping routines, here are some ways to reduce friction and enhance the digital experiences for all shoppers during COVID-19.
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4 ways brands can engage audiences during COVID-19
As users continue to navigate this isolating time, here are four ways that brands should use (or continue to use) social media during the Coronavirus pandemic.
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How to Navigate the 2020 Election with Your Advertising Budget
While several unknown factors will influence how political candidates spend their 2020 media budgets, understanding the trends will help advertisers navigate the best approach during this time.
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2020 Content Predictions
Content has played an important role in every marketing strategy for years, but the definition of it remains somewhat fluid. Where is content headed next? With a new year (and decade) upon us, here are three content predictions for 2020 and how brands can capitalize on them.
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HY’s A GALLERY NIGHT EXHIBITOR
With several travel and tourism clients, it’s no secret that HY loves the travel and tourism industry. So we are thrilled to be exhibiting Then & Now, The Photographic Journey of Chip Duncan.
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Outer Banks Visitors Bureau Teams up with Hoffman York
The Outer Banks Visitors Bureau has partnered with Hoffman York, a full-service advertising and marketing communication agency with expertise in tourism, travel and destination marketing, to handle paid media planning and buying
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Hoffman York 2019 Best Place to Work
We’re thrilled to be one of the Milwaukee Business Journal’s 2019 Best Places to Work winners.
Read MoreBilling Specialist
If you have a head for numbers, we are looking for a Billing Specialist to join our team who will thrive when handling all details in the invoicing and billing process, and who is passionate about undertaking responsibilities that directly impact the company’s revenue line. The ideal candidate will have strong communication skills, be extremely detail-oriented with excellent time management...
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Montana Tourism Campaigns Named Mercury Award Finalists at ESTO
Hoffman York was honored to have two campaigns for the Montana Department of Commerce’s Office of Tourism and Business Development recognized as finalists at the prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference.
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Navigating Voice Search for Your Brand
To win in this new era of voice search marketing, brands need to be the answer your customers are audibly searching for. But, to be the answer, you have to know the questions, who is asking them and why.
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HY Embraces Creativity, Hosts Local Artist for Gallery Night
Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why on July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night.
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Take Your Dog to Work Day: One Dog’s Perspective
On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s not a hiring blitz it’s Take Your Dog to Work Day.
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3 Reasons to Add Animals to Your Advertising
Making animals the stars of the show is not only an effective way to reach your audience and build brand awareness, but it’s cute, too. Without turning your next shoot into a zoo, here are three reasons to use animals in advertising.
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3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends
To prepare for those seeking tables, seats or rooms for one, here are three ways to market to the solo traveler.
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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign
Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that once felt difficult feel easy.
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How to Turn Ordinary Products Into Necessities
How do you move from a culture of product features to the new and colorful world of experiences? Here are three rules to follow to take your product from optional to necessary.
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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood
The multi-channel, multi-media Hot Spots campaign, which was supported by proprietary research, played a critical role in Napoleon being named 2018 Marketer of the Year by Hanley Wood.
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What the Best Super Sunday Ads Have in Common
Each year, there are winners and there are losers—on the field and during the commercial breaks. We used research from USA Today to identify consumers’ favorites and AdWeek for the advertisers’ top picks. We then analyzed each of these 10 spots based on 10 criteria. Lastly, we pulled the common denominators to create these top four criteria for a #1 Big Game spot. What did we learn?
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5 Travel Predictions for 2019
Many 2019 tourists aren’t tourists yet. They are looking, but may not be booking thus far. What do today’s travel marketers need to know to get these would-be visitors to pay them a visit? Here are five trends travel and tourism marketers need to consider in 2019.
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