Recent News
How Generational Fractures Impact Target Demographics
If we’ve learned anything from this recent pandemic, it’s that not only is each generation affected differently by life-changing events, but groups of people within these generations are affected directly. In other words, these life-changing events create ‘generational fractures’ that cause groups within a generation to think differently about what they value and how they view the world.
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Why Destination Marketers Must Focus on Sustainable Tourism
Learn five destination marketing strategies to help encourage sustainable tourism from Hoffman York, an advertising agency specializing in travel marketing.
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Montana Tourism Campaign Wins Mercury Award at ESTO
Our client, Montana Office of Tourism and Business Development, and Hoffman York took home a prestigious Mercury Award at the U.S. Travel Association’s 2021 Educational Seminar for Tourism Organizations (ESTO) Conference held in Los Angeles, CA.
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Rebirth of the QR Code and Why it Makes Sense for Your Brand
In this article, we will explore why QR codes are back, how brands are using them today and new ways marketers can use QR codes in the future.
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4 Ways to Evolve Your Brand with User-Generated Content
User-generated content marketing can help you evolve your brand and meet your marketing goals. Here are 4 tips for getting started with UGC.
Read MoreInternships
We like interns. A lot. And contrary to what you may have heard about most internships, our interns don’t come here to make copies or fetch coffee. (Unless they need to make themselves copies and get themselves some coffee.) Our interns get a deep dive in their respective departments. They contribute. They do real work for real clients. They make friends. Some get hired. And hold on to your hat...
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How Brands Can Attract New, Growing Group of Outdoor Enthusiasts
Check out these three ways outdoor brands can visually appeal to these new, entry-level explorers while still appealing to the weekend warriors.
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4 Ways to Keep Website Projects Moving in the Post-Pandemic Age
Even in a post-covid world, many companies will operate remotely or in a hybrid format. That’s why it’s critical for marketing decision-makers to rethink how they manage web development projects, now and in the future. Here are four ways our digital team found success while working remotely (and how others can too).
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4 Reasons to use Humor—from the Super Bowl & Beyond
Some studies show that brands experience ‘ad envy’ after seeing humorous Super Bowl commercials. Will you be one of them? Here are 4 reasons why brands should consider using humor in their 2021 advertising and marketing strategies.
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How will the Pandemic Change Consumer Behaviors in 2021?
COVID-19 changed a lot about consumer behaviors. Some temporary, others for good. Here are our top predicted consumer trends to watch for in 2021.
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How Retail has Changed—From Black Friday 2020 and Beyond
With the pandemic in full swing and the holidays ahead, marketers need to ensure their ecommerce approach is dialed in and meeting the needs of today’s changing consumer. Here’s what you need to know to succeed.
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A very scary UX Halloween Story: Dark Patterns and bad UX
UX dark patterns are interactions that trick users into doing things that they didn’t want to do on a website or app. Marketers beware! These are tricks to avoid. They won’t treat your users (or website) well in the end.
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Navigating CCPA’s Impact on Your Brand
What are CCPA and cookies and why do they matter for your business? We cover how to navigate CCPA and its impact on your brand, your users and your website.
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It’s alive: Halloween 2020 will persevere thanks to millennials
Halloween spending may be different this year but spending there will be. And we know that nobody celebrates spooky season quite like millennials. Here are three tricks to help marketers succeed in this year’s very different Halloween.
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How to ‘Design Think’ Your Brand Out of a Pandemic
Design thinking becomes even more important when we need to solve new challenges caused by some of the lasting impacts of COVID. Here are the steps we follow at HY for our clients.
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History Shows Us Creativity is Key During a Recession
Now more than ever, consumers are craving entertainment, inspiration and normalcy – not just another “in these troubling times” stock video montage. As advertisers, it is up to us to be creative within these new constraints while serving our clients and keeping people interested.
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5 Learnings from Managing a High-Profile Social Media Influencer
Working with a high-profile creator from a previous brand partnership has helped us enhance our programs with other creators on behalf of our clients. After two years of working together, these are the five most important learnings on how to get the most out of your influencer partnerships.
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3 Web Reports Every Marketer Should Be Looking At Right Now
During the pandemic, 53% of Americans called internet access essential and many are spending more time online than ever before. While the normal metrics tracked (daily visitors, traffic sources, pages visited, etc.) remain important, there are 3 metrics whose importance has skyrocketed in recent months:
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4 Reasons to Make SEO a Priority Right Now
It’s never too late to start improving your business, and SEO benefits you in many ways. Here are 4 reasons why you should prioritize SEO.
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Tourism Media Planning in the Age of COVID-19
COVID-19 has significantly affected the world, our nation and traveler mindsets. Therefore, our planning process must now be different. Check out what you should consider as it relates to targeting future travelers.
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