Recent News
Automated Reality: 5 Social Media Trends in 2018
If 2017 was the year of disappearing content, 2018 might very well be the year of the robots. Automated technology is here to stay, and today’s savvy marketers can no longer ignore it, especially on social media. Here’s a look at some of the biggest trends in social automation & how to wield them to your advantage.
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Perlick Taps Hoffman York
Perlick Taps Hoffman York to Handle Advertising & Marketing and launch first full-size residential luxury appliance collection
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Which Super Bowl Spots Were Worth $5.2 Million?
We let the dust settle, polled the staff at Hoffman York, and based on our research, here are the commercials we found to be worth the price of admission and some that should’ve been reconsidered.
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Is Advertising During “The Big Game” Worth It?
In 2018, a 30-second TV spot during The Big Game will run brands about $5.2 million, that’s $166,667 per second! Sure that’s a lot of money, but let’s consider what’s at stake. Here are 10 factors to consider before budgeting for next year’s Big Game.
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4 Trends Dominating the Building Industry in 2018
A crew from Hoffman York traveled down from the bitter chills of Milwaukee to the sunny skies of Orlando, Fla., the second week of January. Though the weather was hot, we chose to hang out somewhere a bit cooler—The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS). These events displayed inspiration and innovation in the home and building industries for more than 60,000 attendees from around the world.
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WE ALSO DELIVER PERFORMANCE & RELIABILITY
Boat owners opt for Yamaha Outboards because of power, speed, superior technology and legendary reliability and support. Those are some of the same reasons why they will also love the new website we’ve launched for the Yamaha Marine Group.
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Lifting Montana Tourism with Social Media
Not only did our social media Canvas ad featuring winter sports activities in Montana with 360 video, panoramic images and cinemagraphs generate travel interest to the state, it’s also a Facebook success story.
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Hoffman York Opens Montana Office
“Since working with our newest client, Montana Tourism and Business Development last year, we determined that an office in Helena would not only provide greater support for Montana Tourism it would also serve as a great base of operation to grow our footprint in the west,” said Troy Peterson, Hoffman York CEO.
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Real recognition for our WAHL campaign
Hoffman York’s Real Guys. Real Grooming. for Wahl Clipper Corporation reshaped the competitive landscape in the home grooming industry. Now, the campaign has also been honored with a prestigious REGGIE Award.
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The cool kids
Hoffman York’s new home in the Historic Third Ward has just been honored by the Milwaukee Business Journal as one of Milwaukee’s Coolest Offices. We’re delighted that our transformation of the former Eisner Museum of Advertising & Design has become such a head turner.
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We’re hosting on gallery night
We’re proud to be taking part in Gallery Night, Milwaukee’s premier, local art event on April 21, presented by the Historic Third Ward Association. Hoffman York will be hosting the work of Cindy Kennedy-Lesky, whose unique pieces on brushed aluminum make her one of the region’s most distinct artists.
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Return on Ideas in Practice
Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market. To bring to life Napoleon’s new positioning about enhancing life’s memorable moments, we conducted primary research with homeowners to find out what makes a room a ‘hot spot.’
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Go Fish
“Ideas are like fish. If you want to catch a little fish, you can stay in the shallow water. But if you want to catch a big fish, you’ve got to go deeper.” - David Lynch
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We Are Here!
Our new office in the third ward has us flying high. Check out our move from our old space to our new place – drone style.
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Cleaning Up America’s Animal Shelters
An estimated 8 million animals enter shelters each year, and the vast majority of them are dirty and matted. Enter the Dirty Dogs Contest.
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The Best Cities for Guys with Facial Hair
All brands are in the business of selling something—whether it’s a product or service. But to succeed they also have to sell the lifestyle.
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Wahl’s Mobile Grooming Tour
If you can’t beat ‘em, surround them with lots of beards. That was the strategy in Miami, the first stop on Wahl’s tour of the 2016 Most Facial Hair Friendly Cities in America.
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Hoffman York Moving to Vibrant Third Ward
The reports are true. We’re moving in August. We’re trading our high-rise 16th floor location and for our own building with a street front in the Third Ward.
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Don’t Have Super Bowl Ad Money? Do What We Did.
Okay, so you don’t have $5 million to spend on a 30-second ad during the world’s biggest televised event of the year. Few brands do, but that doesn’t mean you have be left out in the cold on all the hoopla. In fact, we just proved it.
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HY Presents Study at International Builders Show
IBS, the world’s largest home building show, is about to kick off and Hoffman York’s Dave Brown is once again part of the action.
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