Recent News
2020 Content Predictions
Content has played an important role in every marketing strategy for years, but the definition of it remains somewhat fluid. Where is content headed next? With a new year (and decade) upon us, here are three content predictions for 2020 and how brands can capitalize on them.
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HY’s A GALLERY NIGHT EXHIBITOR
With several travel and tourism clients, it’s no secret that HY loves the travel and tourism industry. So we are thrilled to be exhibiting Then & Now, The Photographic Journey of Chip Duncan.
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Outer Banks Visitors Bureau Teams up with Hoffman York
The Outer Banks Visitors Bureau has partnered with Hoffman York, a full-service advertising and marketing communication agency with expertise in tourism, travel and destination marketing, to handle paid media planning and buying
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Hoffman York 2019 Best Place to Work
We’re thrilled to be one of the Milwaukee Business Journal’s 2019 Best Places to Work winners.
Read MoreBilling Specialist
If you have a head for numbers, we are looking for a Billing Specialist to join our team who will thrive when handling all details in the invoicing and billing process, and who is passionate about undertaking responsibilities that directly impact the company’s revenue line. The ideal candidate will have strong communication skills, be extremely detail-oriented with excellent time management...
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Montana Tourism Campaigns Named Mercury Award Finalists at ESTO
Hoffman York was honored to have two campaigns for the Montana Department of Commerce’s Office of Tourism and Business Development recognized as finalists at the prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference.
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Navigating Voice Search for Your Brand
To win in this new era of voice search marketing, brands need to be the answer your customers are audibly searching for. But, to be the answer, you have to know the questions, who is asking them and why.
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HY Embraces Creativity, Hosts Local Artist for Gallery Night
Art, design and creativity play a huge role in what we do each day at Hoffman York. That’s why on July 19, we are giving back to the art community by hosting local artist Cindy Kennedy-Lesky for Gallery Night.
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Take Your Dog to Work Day: One Dog’s Perspective
On June 21, HY welcomed 11 new employees. They never submitted resumes, but we are confident they will excel at their new roles. Okay, so they aren’t new employees, they’re our employees’ dogs and it’s not a hiring blitz it’s Take Your Dog to Work Day.
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3 Reasons to Add Animals to Your Advertising
Making animals the stars of the show is not only an effective way to reach your audience and build brand awareness, but it’s cute, too. Without turning your next shoot into a zoo, here are three reasons to use animals in advertising.
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3 Major Ways Brands Can Easily Capitalize on Solo Travel Trends
To prepare for those seeking tables, seats or rooms for one, here are three ways to market to the solo traveler.
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Hollywood Stars Align to Support ALS in New Pro Bono PSA Campaign
Great ideas can happen in seconds; bringing great ideas to life isn’t quite as instantaneous. But sometimes, the (Hollywood) stars align and years of experience pay off, making something that once felt difficult feel easy.
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How to Turn Ordinary Products Into Necessities
How do you move from a culture of product features to the new and colorful world of experiences? Here are three rules to follow to take your product from optional to necessary.
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HY Client Napoleon Named 2018 Marketer of the Year by Hanley Wood
The multi-channel, multi-media Hot Spots campaign, which was supported by proprietary research, played a critical role in Napoleon being named 2018 Marketer of the Year by Hanley Wood.
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What the Best Super Sunday Ads Have in Common
Each year, there are winners and there are losers—on the field and during the commercial breaks. We used research from USA Today to identify consumers’ favorites and AdWeek for the advertisers’ top picks. We then analyzed each of these 10 spots based on 10 criteria. Lastly, we pulled the common denominators to create these top four criteria for a #1 Big Game spot. What did we learn?
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5 Travel Predictions for 2019
Many 2019 tourists aren’t tourists yet. They are looking, but may not be booking thus far. What do today’s travel marketers need to know to get these would-be visitors to pay them a visit? Here are five trends travel and tourism marketers need to consider in 2019.
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HY Announces New Engagement with Catalyst
Hoffman York is now working with Catalyst Exhibits on several B2B initiatives. In the business of business-to-business, Catalyst has accelerated brands like Dell, Abbott, Mitsubishi Materials and more.
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Why is my Advertising Campaign not Working?
Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad or banner blindness is real. Here are 4 reasons your advertising campaign may not be delivering the results you had in mind.
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3 Ways Technology is Changing the Travel Industry
In an online world in which many vacationers have become their own travel agents, it is crucial for destination marketers to make this experience as enjoyable and immersive as possible. Here are three ways technology has improved the destination-marketing world and why you should implement them into your marketing plans.
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The Arrival of the Last-Minute Traveler
Whether you’re a state tourism office, a hotel marketing director or the owner of an ice cream shop, understanding how tourists tick can help sell more tickets, bookings and single-scoops. Our study found nearly half of all travelers are planning their own vacations—and they’re doing so at the last minute.
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