Recent News
UW–Madison School of Pharmacy Enlists Hoffman York
Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison. Home of the Badgers, UW–Madison is known for being in the top 20 public colleges in the U.S. On top of excellent undergraduate programs, UW–...
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Montana Tourism Campaign Wins Big at ESTO
The Montana Department of Commerce’s Office of Tourism and Business Development and its advertising and marketing agency, Hoffman York, took home three prestigious Mercury Awards at the U.S. Travel Association’s annual Educational Seminar for Tourism Organizations (ESTO) Conference held in Phoenix on Tuesday, August 14. The Mercury awards, presented by the National Council of State Tourism...
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4 Steps to Marketing Success on Amazon
There’s a certain level of bliss that goes into purchasing, anticipating and receiving something ordered online. It’s like a birthday present you sent yourself, the perfect gift straight off your list. As you peel back the tape and toss aside the bubble wrap, you uncover the greatest non-surprise. What is it that makes online shopping so exhilarating? The powerhouse of all things online shopping...
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Hoffman York Goes to the Dogs
As a marketing communications agency, our goal is to inspire people to embrace the brands we promote. So when it came to our client Wahl, we thought we’d take our own advice. Wahl makes a full line of dog grooming products, so what better way to celebrate these canine companions than to throw the ultimate party for our employees’ dogs while helping our employees learn how to groom their own pets...
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Perlick Residential Wine Reserve Takes Home a Win
Bring on summer. Bring on the parties, the vacations, the days and nights surrounded by friends and family. While the days are hot, some things are just best served cold. Things like fine wine. Three cheers to our client, Perlick, that has been recognized by the global appliance design community for its dedication to superior wine preservation. The company’s new 24” Column Dual-Zone Wine Reserve...
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Ending Tie-pocolypse: Marketing to Today’s Dads
Sick of receiving socks, ties and underwear, 56 percent of dads are now picking out their own Father’s Day gifts. According to the National Retail Federation (NRF), around $15.5 billion was spent in 2017 by the 77 percent of Americans who celebrate Father’s Day. In the months leading up to the big day, dads are window shopping for anything from new power tools to personal care products to the...
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GDPR: 5 Questions U.S. Companies Should Consider
In Europe, companies have been working late nights and early mornings to ensure they comply with the General Data Protection Regulation (GDPR) which has now taken effect. In the meantime, U.S. companies continue to believe they are unaffected. For some, the circumvention is warranted while, for many, ignorance may not be bliss. The GDPR will likely still impact U.S. companies. GDPR is a new...
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For the Love of Beards
Running the same commercial for 10 years would be unheard of. Running the same print ad would bore readers to quickly turn the page. The same radio spot? Ugh, not this again. Finding an idea that can interest a country for a decade isn’t easy, but when it’s done right, it can become a movement. The Wahl Facial Hair Friendly Cities Tour is an annual pilgrimage organized by HY on behalf of our...
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HY Celebrates a Peng-Win with Two Gold Addy Awards
Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins searching for, you guessed it, the perfect gift. This spot aired during the 2017 holiday season to promote The Wisconsin Lottery’s newest $15 scratch off game, Peng-Win Countdown. Now, for some behind-the-scenes insights...
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What’s the Secret to Reaching Millennial Moms?
There are 83.1 million people classified as millennials. In this generation born between 1982 and 2002, 46% of women are also classified as “mom.” A generation turned buzzword, millennials have been accused of killing just about every industry in the book: diamonds, chain restaurants, cereal, cable television, housing and the list goes on. However, we don’t think millennials are ruining the world...
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Avoid Striking Out: 5 Sports Sponsorship Secrets
Fans see a great game; brands see a great opportunity. Thousands of color-coordinated fans file through turnstiles eager to eat, drink and root for the home team. Americans spend $56 billion each year on sporting events, and that doesn’t even include apparel. Brands develop partnerships with teams and their organizations to help increase awareness and promote products to thousands of cheering...
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Napoleon Campaign Brings Heat To Grilling Season
Time has finally sprung forward, the days are longer and the temperatures less frigid. Grill masters across the country are heading to their garages and backyards to rip off weathered grill covers and fire up for 2018’s first grilled meal. That old grill isn’t as shiny or glorious as it was just a few summers back. As someone who knows the art of medium-rare, this isn’t your first BBQ… so why are...
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HY Shares Secret to How Ideas Catch Fire @ HPBExpo
How To Convert Emotions Into Sales...Indoors and Out—this was the theme that drove hundreds of dealers, manufacturers and architects to attend Hoffman York Partner Dave Brown’s keynote address at the 2018 HPBExpo, the largest indoor-outdoor living trade show in North America for Hearth, Patio & Barbecue products. While Brown’s topic (delivered on behalf of Hoffman York client and HPBA...
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Automated Reality: 5 Social Media Trends in 2018
If 2017 was the year of disappearing content (thanks to the continued success of Snapchat and the rise of Instagram Stories and Facebook Stories), 2018 might very well be the year of the robots. Yes, automated technology is here to stay, and today’s savvy marketers can no longer ignore it, especially on social media. Here’s a look at some of the biggest trends in social automation and how to...
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Perlick Taps Hoffman York
Hoffman York has been selected by Milwaukee-based manufacturer Perlick Corporation to help expand its residential business and launch its first full-size residential luxury appliance collection with advertising and website development and earned and social media support. Perlick is a household name in commercial bar and beverage systems, residential undercounter refrigeration and brewery...
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Which Super Bowl Spots Were Worth $5.2 Million?
Sunday night, Philadelphia brought home their first-ever Lombardi Trophy after defeating New England 41-33. In between the whistles, the cheers and the missed field goals came our favorite part as advertisers – the commercials. Last week, we wrote an article that investigated the key aspects of a successful TV spot during The Big Game. These points included showcasing a new product, making it...
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Is Advertising During “The Big Game” Worth It?
In 1967, the price tag on a TV spot during Pro Football’s grand finale event was a modest $40,000 (around $294,000 with today’s inflation). In 2018, a 30-second TV spot during The Big Game will run brands about $5.2 million, that’s $166,667 per second! Sure that’s a lot of money, but let’s consider what’s at stake. In the time of cord-cutters and DVRs, it is one of a handful of events that is...
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4 Trends Dominating the Building Industry in 2018
A crew from Hoffman York traveled down from the bitter chills of Milwaukee to the sunny skies of Orlando, Fla., the second week of January. Though the weather was hot, we chose to hang out somewhere a bit cooler—The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS). These events displayed inspiration and innovation in the home and building industries for more than...
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WE ALSO DELIVER PERFORMANCE & RELIABILITY
Boat owners opt for Yamaha Outboards because of power, speed, superior technology and legendary reliability and support. Those are some of the same reasons why they will also love the new website we’ve launched for the Yamaha Marine Group. Thanks to Hoffman York’s website redesign, the new YamahaOutboards.com website provides an even better online experience with information within a few clicks...
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Lifting Montana Tourism with Social Media
Here at Hoffman York, we pride ourselves on being at the forefront of marketing, always looking for innovative ways to put our clients on top. One of our recent social media campaigns for the Montana Office of Tourism and Business Development (MOTBD) featured a Facebook Canvas ad that combined 360 video, panoramic images, cinemagraphs and more to bring winter sports enthusiasts to the mountains...
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