The Hype

Marketing ideas and insights that deliver results

Rebirth of the QR Code and Why it Makes Sense for Your Brand

Back in 2002, quick response (QR) codes were the new tech, helping brands streamline product packaging for manufacturing lines and store purchases. Unfortunately, the lack of overall adoption...

By: Kat Richards

Thought Leadership

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4 Ways to Evolve Your Brand with User-Generated Content

Great content is the backbone of any marketing campaign. But with smaller teams and more competition for eyeballs, it’s harder than ever to create.

By: Matt Curtis

Thought Leadership

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How Brands Can Attract New, Growing Group of Outdoor Enthusiasts

It’s been over one year since the start of the global pandemic that left us with two places to pass time safely—in our homes, or socially distanced in the great outdoors.

By: Jake Magyar

Thought Leadership

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4 Ways to Keep Website Projects Moving in the Post-Pandemic Age

Website design and functionality are more important than ever before, yet despite the changing work environments we’ve all experienced this past year, one thing remains the same...

By: Steven Wirth

Thought Leadership

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4 REASONS TO USE HUMOR—FROM THE SUPER BOWL & BEYOND

This year’s Super Bowl will be the first of its kind. The stands won’t be packed with screaming fans, and for viewers at home, communal chip bowls and parties are likely off the table.

By: Dave Hanneken

Thought Leadership Creative

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How will the Pandemic Change Consumer Behaviors in 2021?

Throughout 2020, we have published a number of articles about COVID-19 and its implications across industries and specialties. After closing out a year that so many hope to soon forget, we look back...

By: Troy Alfke

Thought Leadership

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