Recent News
GDPR: 5 Questions U.S. Companies Should Consider
In Europe, companies have been working late nights and early mornings to ensure they comply with the General Data Protection Regulation (GDPR) which has now taken effect. In the meantime, U.S. companies continue to believe they are unaffected. For some, the circumvention is warranted while, for many, ignorance may not be bliss. The GDPR will likely still impact U.S. companies. GDPR is a new...
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For the Love of Beards
Running the same commercial for 10 years would be unheard of. Running the same print ad would bore readers to quickly turn the page. The same radio spot? Ugh, not this again. Finding an idea that can interest a country for a decade isn’t easy, but when it’s done right, it can become a movement. The Wahl Facial Hair Friendly Cities Tour is an annual pilgrimage organized by HY on behalf of our...
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HY Celebrates a Peng-Win with Two Gold Addy Awards
Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins searching for, you guessed it, the perfect gift. This spot aired during the 2017 holiday season to promote The Wisconsin Lottery’s newest $15 scratch off game, Peng-Win Countdown. Now, for some behind-the-scenes insights...
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What’s the Secret to Reaching Millennial Moms?
There are 83.1 million people classified as millennials. In this generation born between 1982 and 2002, 46% of women are also classified as “mom.” A generation turned buzzword, millennials have been accused of killing just about every industry in the book: diamonds, chain restaurants, cereal, cable television, housing and the list goes on. However, we don’t think millennials are ruining the world...
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Avoid Striking Out: 5 Sports Sponsorship Secrets
Fans see a great game; brands see a great opportunity. Thousands of color-coordinated fans file through turnstiles eager to eat, drink and root for the home team. Americans spend $56 billion each year on sporting events, and that doesn’t even include apparel. Brands develop partnerships with teams and their organizations to help increase awareness and promote products to thousands of cheering...
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Napoleon Campaign Brings Heat To Grilling Season
Time has finally sprung forward, the days are longer and the temperatures less frigid. Grill masters across the country are heading to their garages and backyards to rip off weathered grill covers and fire up for 2018’s first grilled meal. That old grill isn’t as shiny or glorious as it was just a few summers back. As someone who knows the art of medium-rare, this isn’t your first BBQ… so why are...
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HY Shares Secret to How Ideas Catch Fire @ HPBExpo
How To Convert Emotions Into Sales...Indoors and Out—this was the theme that drove hundreds of dealers, manufacturers and architects to attend Hoffman York Partner Dave Brown’s keynote address at the 2018 HPBExpo, the largest indoor-outdoor living trade show in North America for Hearth, Patio & Barbecue products. While Brown’s topic (delivered on behalf of Hoffman York client and HPBA...
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Automated Reality: 5 Social Media Trends in 2018
If 2017 was the year of disappearing content (thanks to the continued success of Snapchat and the rise of Instagram Stories and Facebook Stories), 2018 might very well be the year of the robots. Yes, automated technology is here to stay, and today’s savvy marketers can no longer ignore it, especially on social media. Here’s a look at some of the biggest trends in social automation and how to...
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Perlick Taps Hoffman York
Hoffman York has been selected by Milwaukee-based manufacturer Perlick Corporation to help expand its residential business and launch its first full-size residential luxury appliance collection with advertising and website development and earned and social media support. Perlick is a household name in commercial bar and beverage systems, residential undercounter refrigeration and brewery...
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Which Super Bowl Spots Were Worth $5.2 Million?
Sunday night, Philadelphia brought home their first-ever Lombardi Trophy after defeating New England 41-33. In between the whistles, the cheers and the missed field goals came our favorite part as advertisers – the commercials. Last week, we wrote an article that investigated the key aspects of a successful TV spot during The Big Game. These points included showcasing a new product, making it...
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Is Advertising During “The Big Game” Worth It?
In 1967, the price tag on a TV spot during Pro Football’s grand finale event was a modest $40,000 (around $294,000 with today’s inflation). In 2018, a 30-second TV spot during The Big Game will run brands about $5.2 million, that’s $166,667 per second! Sure that’s a lot of money, but let’s consider what’s at stake. In the time of cord-cutters and DVRs, it is one of a handful of events that is...
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4 Trends Dominating the Building Industry in 2018
A crew from Hoffman York traveled down from the bitter chills of Milwaukee to the sunny skies of Orlando, Fla., the second week of January. Though the weather was hot, we chose to hang out somewhere a bit cooler—The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS). These events displayed inspiration and innovation in the home and building industries for more than...
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WE ALSO DELIVER PERFORMANCE & RELIABILITY
Boat owners opt for Yamaha Outboards because of power, speed, superior technology and legendary reliability and support. Those are some of the same reasons why they will also love the new website we’ve launched for the Yamaha Marine Group. Thanks to Hoffman York’s website redesign, the new YamahaOutboards.com website provides an even better online experience with information within a few clicks...
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Lifting Montana Tourism with Social Media
Here at Hoffman York, we pride ourselves on being at the forefront of marketing, always looking for innovative ways to put our clients on top. One of our recent social media campaigns for the Montana Office of Tourism and Business Development (MOTBD) featured a Facebook Canvas ad that combined 360 video, panoramic images, cinemagraphs and more to bring winter sports enthusiasts to the mountains...
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Hoffman York Opens Montana Office
We’re opening a Montana office. “Since working with our newest client, Montana Tourism and Business Development last year, we determined that an office in Helena would not only provide greater support for Montana Tourism it would also serve as a great base of operation to grow our footprint in the west,” said Troy Peterson, Hoffman York CEO. The office is located in the Power Block building at...
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Real recognition for our WAHL campaign
Wahl campaign won a prestigious REGGIE Award. Throughout our long relationship, Wahl Clipper Corporation has asked Hoffman York to always convey the company’s values: people-first, hard-working, Midwestern values and uncompromising quality. It’s precisely why Wahl has become known as the company that identifies with real guys. With that in mind, it only made sense for Wahl to eschew the...
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The cool kids
The whole idea behind advertising is to turn heads and make a positive impression. We’ve found that our new office does both … without even trying. Since moving to 200 N. Water Street in Milwaukee in September 2016, the new home of Hoffman York has drawn attention for all the right reasons. Foot traffic in the Historic Third Ward regularly draws to a stop as it reaches our location on the corner...
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We’re hosting on gallery night
It seems like we’ve been showing off our new digs nonstop since moving into Milwaukee’s Historic Third Ward last fall. Now it’s time to show off something else that’s sure to turn heads: the works of artist Cindy Kennedy-Lesky. Hoffman York is proud to take part in our first Gallery Night, Milwaukee’s premier art event, on April 21. We’ll be one of 43 venues in the neighborhood playing host to...
Read MoreInternships
It’s why Hoffman York internships are always in high demand. Think you’ve got the stuff? Let’s see. If you’re an undergrad, submit a resume with an attached cover letter. And let us know which department interests you, keeping mind that not every department will have interns this summer. Here are the choices: EARNED MEDIA (PR): Gain experience identifying target media, developing press materials...
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Return on Ideas in Practice
Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market. To bring to life Napoleon’s new positioning about enhancing life’s memorable moments, we conducted primary research with homeowners to find out what makes a room a ‘hot spot.’ Finding the Idea It is the first comprehensive examination of consumer’s emotional...
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