Tourism Media Planning in the Age of COVID-19

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Recent News

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Ending Tie-pocolypse: Marketing to Today’s Dads

Sick of receiving socks, ties and underwear, 56 percent of dads are now picking out their own Father’s Day gifts. Here are four ways to keep your brand top-of-mind with today’s dads and forever put an end to ‘Tie-pocolypse’. 

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GDPR: 5 Questions U.S. Companies Should Consider

If your U.S. company controls, processes or stores any data belonging to an EU citizen, it must comply with the new General Data Protection Regulation (GDPR) or run a risk of hefty fines. To ensure you’re protected, check out these 5 questions your company needs to ask when navigating the new GDPR world. 

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For the Love of Beards

The Wahl Facial Hair Friendly Cities Tour is an annual pilgrimage organized by HY on behalf of our client Wahl that has stood the test of time. The concept may stay relatively similar, but each year, it evolves. Each year, it takes on new cities. Each year, it creates buzz.

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HY Celebrates a Peng-Win with Two Gold Addy Awards

Just in time for World Penguin Day, we’re pleased to announce our very own peng-win — two gold Addy awards. The TV spot titled “The Perfect Gift” features two adorable penguins and aired during the 2017 holiday season for our client, The Wisconsin Lottery. 

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What’s the Secret to Reaching Millennial Moms?

Today’s millennial mom is fierce, she’s frugal, she’s fashion-forward and she’s supporting brands that give back. What is it about today’s socially conscious millennial moms that marketers need to know?

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Avoid Striking Out: 5 Sports Sponsorship Secrets

With every event comes a competition, one between teams and one between brands. With hundreds of logos, ads and freebies overloading these sports fan-atics, it’s easy to see how a seemingly lucrative sponsorship can instead result in ad blindness. Here are five ways to make your brand stand out with a marketing sponsorship.

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Napoleon Campaign Brings Heat To Grilling Season

This isn’t your first BBQ… so why are you still using your first barbeque? Upgrading your grilling game is the concept behind Napoleon Grills' new 2018 integrated marketing campaign, their second campaign in the U.S. Here’s how Hoffman York helped Napoleon attract the grill masters.

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HY Shares Secret to How Ideas Catch Fire @ HPBExpo

Whether you’re selling a home or something in it, if it doesn’t evoke an emotional response, you’ve already lost. How does a brand ignite an entire industry to think differently about their product? Hoffman York Partner Dave Brown’s keynote address at the 2018 HPBExpo explains. 

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Automated Reality: 5 Social Media Trends in 2018

If 2017 was the year of disappearing content, 2018 might very well be the year of the robots. Automated technology is here to stay, and today’s savvy marketers can no longer ignore it, especially on social media. Here’s a look at some of the biggest trends in social automation & how to wield them to your advantage. 

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Perlick Taps Hoffman York

Perlick Taps Hoffman York to Handle Advertising & Marketing and launch first full-size residential luxury appliance collection

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Which Super Bowl Spots Were Worth $5.2 Million?

We let the dust settle, polled the staff at Hoffman York, and based on our research, here are the commercials we found to be worth the price of admission and some that should’ve been reconsidered. 

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Is Advertising During “The Big Game” Worth It?

In 2018, a 30-second TV spot during The Big Game will run brands about $5.2 million, that’s $166,667 per second! Sure that’s a lot of money, but let’s consider what’s at stake. Here are 10 factors to consider before budgeting for next year’s Big Game.

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4 Trends Dominating the Building Industry in 2018

A crew from Hoffman York traveled down from the bitter chills of Milwaukee to the sunny skies of Orlando, Fla., the second week of January. Though the weather was hot, we chose to hang out somewhere a bit cooler—The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS). These events displayed inspiration and innovation in the home and building industries for more than...

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WE ALSO DELIVER PERFORMANCE & RELIABILITY

Boat owners opt for Yamaha Outboards because of power, speed, superior technology and legendary reliability and support. Those are some of the same reasons why they will also love the new website we’ve launched for the Yamaha Marine Group.

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Lifting Montana Tourism with Social Media

Not only did our social media Canvas ad featuring winter sports activities in Montana with 360 video, panoramic images and cinemagraphs generate travel interest to the state, it’s also a Facebook success story.

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Hoffman York Opens Montana Office

“Since working with our newest client, Montana Tourism and Business Development last year, we determined that an office in Helena would not only provide greater support for Montana Tourism it would also serve as a great base of operation to grow our footprint in the west,” said Troy Peterson, Hoffman York CEO.

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Real recognition for our WAHL campaign

Hoffman York’s Real Guys. Real Grooming. for Wahl Clipper Corporation reshaped the competitive landscape in the home grooming industry. Now, the campaign has also been honored with a prestigious REGGIE Award.

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The cool kids

Hoffman York’s new home in the Historic Third Ward has just been honored by the Milwaukee Business Journal as one of Milwaukee’s Coolest Offices. We’re delighted that our transformation of the former Eisner Museum of Advertising & Design has become such a head turner.

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We’re hosting on gallery night

We’re proud to be taking part in Gallery Night, Milwaukee’s premier, local art event on April 21, presented by the Historic Third Ward Association. Hoffman York will be hosting the work of Cindy Kennedy-Lesky, whose unique pieces on brushed aluminum make her one of the region’s most distinct artists. 

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Return on Ideas in Practice

Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market. To bring to life Napoleon’s new positioning about enhancing life’s memorable moments, we conducted primary research with homeowners to find out what makes a room a ‘hot spot.’

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