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Lifting Montana Tourism with Social Media

Here at Hoffman York, we pride ourselves on being at the forefront of marketing, always looking for innovative ways to put our clients on top. One of our recent social media campaigns for the Montana Office of Tourism and Business Development (MOTBD) featured a Facebook Canvas ad that combined 360 video, panoramic images, cinemagraphs and more to bring winter sports enthusiasts to the mountains...

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Hoffman York Opens Montana Office

We’re opening a Montana office.  “Since working with our newest client, Montana Tourism and Business Development last year, we determined that an office in Helena would not only provide greater support for Montana Tourism it would also serve as a great base of operation to grow our footprint in the west,” said Troy Peterson, Hoffman York CEO. The office is located in the Power Block building at...

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Real recognition for our WAHL campaign

Wahl campaign won a prestigious REGGIE Award. Throughout our long relationship, Wahl Clipper Corporation has asked Hoffman York to always convey the company’s values: people-first, hard-working, Midwestern values and uncompromising quality. It’s precisely why Wahl has become known as the company that identifies with real guys. With that in mind, it only made sense for Wahl to eschew the...

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The cool kids

The whole idea behind advertising is to turn heads and make a positive impression. We’ve found that our new office does both … without even trying. Since moving to 200 N. Water Street in Milwaukee in September 2016, the new home of Hoffman York has drawn attention for all the right reasons. Foot traffic in the Historic Third Ward regularly draws to a stop as it reaches our location on the corner...

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We’re hosting on gallery night

It seems like we’ve been showing off our new digs nonstop since moving into Milwaukee’s Historic Third Ward last fall. Now it’s time to show off something else that’s sure to turn heads: the works of artist Cindy Kennedy-Lesky. Hoffman York is proud to take part in our first Gallery Night, Milwaukee’s premier art event, on April 21. We’ll be one of 43 venues in the neighborhood playing host to...

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Return on Ideas in Practice

Napoleon is Canada’s leading brand of fireplaces and Hoffman York is helping the company rapidly gain share in the U.S. market. To bring to life Napoleon’s new positioning about enhancing life’s memorable moments, we conducted primary research with homeowners to find out what makes a room a ‘hot spot.’ Finding the Idea It is the first comprehensive examination of consumer’s emotional...

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Go Fish

Hoffman York helps build brands for companies like: Wahl Clippers, the State of Montana, Yamaha Outboards, Napoleon Grills, and yes, even for ourselves. As part of that branding effort, our “consumer-facing” philosophy is represented each day in our work, in our people and most notably, in our new space. The windows of our office in the Third Ward provide passersby just a glimpse of what’s going...

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We Are Here!

Our new office in the third ward has us flying high. Check out our move from our old space to our new place – drone style.    

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Cleaning Up America’s Animal Shelters

An estimated 8 million animals enter shelters each year, and the vast majority of them are dirty and matted. Unfortunately, less than half of these dogs are getting the necessary grooming to help them get adopted. Enter the Dirty Dogs Contest… We’ve once again teamed up our client Wahl with the Greater Good Foundation to provide shelters nationwide with grooming products to transform shelter dogs...

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The Best Cities for Guys with Facial Hair

All brands are in the business of selling something—whether it’s a product or service. But to succeed they also have to sell the lifestyle.  Take our client Wahl. They make men’s grooming tools, but they’re also in the business of celebrating the super sweet lifestyle that is beard and mustache culture. While you don’t have to look far to find your nearest facial haired compadre, wouldn’t you...

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Wahl’s Mobile Grooming Tour

If you can’t beat ‘em, surround them with lots of beards… That was the strategy in Miami, the first stop on Wahl’s tour of the 2016 Most Facial Hair Friendly Cities in America. The city known for its hurricanes, created a whirlwind when its pro baseball team, the Miami Marlins, instituted a no-facial-hair policy earlier this year. Rather than seek shelter, however, Wahl took its 30-foot mobile...

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Hoffman York Moving to Vibrant Third Ward

The reports are true.  We’re moving in August.  We’re trading our high-rise 16th floor location and for our own building with a street front in the Third Ward.  We’re actually moving to a museum -- the former Advertising & Design Museum located on the northeast corner of Water and Chicago streets at 200 N. Water and we are planning to rename it the Hoffman York Building.   Rinka Chung...

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Don’t Have Super Bowl Ad Money? Do What We Did.

Okay, so you don’t have $5 million to spend on a 30-second ad during the world’s biggest televised event of the year. Few brands do, but that doesn’t mean you have be left out in the cold on all the hoopla. In fact, we just proved it. For our client Wahl, we partnered with Philadelphia running back and former rushing leader DeMarco Murray on a media tour in San Francisco, the site of this year’s...

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HY Presents Study at International Builders Show

IBS, the world’s largest home building show, is about to kick off and Hoffman York’s Dave Brown is once again part of the action. Dave brings more than 20 years of experience marketing home building products to the International Builders Show where he’ll be speaking about the growth of outdoor kitchens and the opportunities for builders and architects to take advantage of this emerging trend....

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Wisconsin Lottery Gets Thoughtful For The Holidays

The holidays can be a stressful time, especially when trying to find the perfect gift for your special someone. HY worked with the Wisconsin Lottery to show how to ease the anxiety of holiday shopping with a gift that keeps on giving, like holiday scratch games from the Wisconsin Lottery.   The campaign, “So Thoughtful,” began on Nov. 2 with 30-second and 15-second TV spots airing statewide...

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Dirty Never Felt So Good

All great campaigns require some dirty work. And while many dread it, we actually made it the heart of our most recent campaign for Wahl. Led by our PR and social media team, the 4th annual Dirty Dogs Contest once again made Wahl pet shampoo and other dog grooming products the hero in a very real fight to save shelter dogs’ lives. Through a partnership we put together with Greater Good Foundation...

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HY Sheds Light on the Outdoor Kitchen Market

With more than 20 years of experience in the home building, products and services arena, you could say we know our way around the kitchen.  A few years ago, we were among the first to conduct extensive research on indoor kitchen purchase dynamics.  So, we were particularly interested in the recent growth of outdoor kitchens. To explore the ins and ‘outs’ of this trend and how consumers view, use...

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Children's Hospital Tackles Distracted Driving

One of the most serious safety risks for teen drivers is distracted driving. That’s why texting while driving is banned for all drivers in Wisconsin, as well as all cell phone use for novice drivers. Hoffman York works with Children’s Hospital of Wisconsin to develop resources supporting its Crossroads teen driving safety program, www.crossroadsteendriving.org. This includes a branded cell phone...

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Maintenance Matters at Hoffman York

The Yamaha Outboards Maintenance Matters web experience, which complements the company’s ongoing maintenance initiative by helping Yamaha dealerships better educate customers on outboard maintenance, makes product selection easier, and creates lasting customer satisfaction, recently launched. Yamaha relied on Hoffman York’s expertise to transform a detailed outboard maintenance brochure into...

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Hairy Effort Helps HY with PR Daily Award

We are excited to announce Hoffman York is one of seven finalists for PR Daily’s Media Relations Awards 2015 in the Best Brand Messaging or Positioning category for our Winning the Series with Facial Hair campaign. The award-worthy effort for client Wahl Grooming involved teaming up with STATS, the world’s top sports analytics company, to prove—ready for this—that MLB players with facial hair...

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