The HYpe

Marketing ideas and insights that deliver results

New Augmented Reality Walking Tour Reveals What Third Ward Ghost Signs Used to Look Like

Read the latest coverage from the Milwaukee Journal Sentinel.

By: Hoffman York

Agency News

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"Augmented History" Reincarnates the Historic Third Ward's Ghost Signs

Read the latest coverage from On Milwaukee.

By: Hoffman York

Agency News

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Hoffman York Ranks Among Top 10 in Agency Spotter's Top Design Agencies

Hoffman York achieved a Top 10 Ranking in Agency Spotter's comprehensive Top Design Agencies Report among over 3,000 competing agencies and design firms. The report focuses on full-service agencies offering expertise in communication design, user experience, branding, and more.

By: Hoffman York

Agency News

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Hoffman York Brings History to Life with Augmented Reality Technology

Milwaukee's Historic Third Ward is covered with faded, hand-painted billboards. Introducing: Augmented History - a pioneering experience launched in early 2024 that preserves the art of century-old, handprinted billboards through augmented reality in partnership with the Historic Third Ward.

By: Hoffman York

Agency News

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5 Things Brands Positively Need to Do When Marketing to Gen Z

Why it pays to think positive when marketing to Gen Z.

By: Matt Hogan

Thought LeadershipStrategy

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Hoffman York and Yamaha Outboards Earn Kentico's Site of the Month Recognition

Kentico recognized Hoffman York's Yamaha Outboardswebsite for its commitment to continual digital innovation.The site was highlighted for its fresh content, new features, and overall engaging online experience.

By: Hoffman York

Agency News

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