Marketing ideas and insights that deliver results
Gen Z Loves To Travel, But is Your Destination Ready?
Gen Z is traveling more than any other generation. What’s different about how these new travelers and what do destinations need to do to lure them in?
5 Things Brands Positively Need to Do When Marketing to Gen Z
Why it pays to think positive when marketing to Gen Z.
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Think You Know Gen Z? Think Again (Part 2)
This is part 2 of the key findings and takeaways from our research. Catch up on part 1, if you haven't already.
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Think You Know Gen Z? Think Again
It seems like only yesterday when Gen Z was toddlers. But they are growing up and now the second-largest generation, commanding $360 billion in buying power. So yes, now would be a good time to pay attention to them--if you haven't already. What do you need to know? To truly understand this generation, we surveyed more than 1,300 Gen Zers, aka Zoomers, to tell us their likes, dislikes and views on life.
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Hoffman York Hosts PRSA
Artificial Intelligence continues to captivate media attention, prompting discussions about its impact on the future of public relations. Troy Alfke recently delved into this topic during a presentation for the Southeast Wisconsin Chapter of PRSA.The well-attended and engaging event provided valuable insights for PR professionals, addressing key questions about the evolving relationship between AI and public relations. Alfke also shared predictions on the transformative effects of AI on the marketing landscape, offering valuable perspectives for marketers to navigate this evolving terrain.
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Five Ways to Make AI Do Your Creative Bidding
Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.
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Hoffman York Honored in PR Daily's Class of 2023 Content Marketing Awards Winners
PR Daily recognized Hoffman York as the Content Marketing Winner in the Purpose Driven Campaign category for its work on the Visit Montana Flood Campaign. In addition, HY received Honorable mentions for its work on Wahl Clipper's influencer program and the Benevolent Beards campaigns.
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