The Hype

Marketing ideas and insights that deliver results

WHY DESTINATION MARKETERS MUST FOCUS ON SUSTAINABLE TOURISM

Whether your destination was deemed desirable by visitors during the pandemic, declared off-limits by policy makers or fell somewhere in between, many marketers used this past year to shift gears from destination marketing to destination management.

By: Addie Palin

Thought Leadership

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SHOULD YOUR BRAND BE ON TIKTOK?

If you’re looking for new ways to reach your consumers, TikTok may be just the solution for your brand. TikTok is not your average social media app, rather, it’s an entertainment platform that...

By: Jeffrey “JMatt” Matthias

Thought Leadership

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4 TIPS TO GET GREAT WORK FROM YOUR AD AGENCY

Many of our clients saw some form of noticeable change in their business in the past year, whether that was due to increased demand, supply issues, labor shortage, reduced marketing spend or otherwise.

By: Tyler Anderson

Thought Leadership

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HOW GENERATIONAL FRACTURES IMPACT TARGET DEMOGRAPHICS

Too often, we as marketers fall victim to generalizing a generation as one group of people. Millennials are this. Baby Boomers are that.

By: Matt Hogan

Thought Leadership

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Rebirth of the QR Code and Why it Makes Sense for Your Brand

Back in 2002, quick response (QR) codes were the new tech, helping brands streamline product packaging for manufacturing lines and store purchases. Unfortunately, the lack of overall adoption...

By: Kat Richards

Thought Leadership

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4 Ways to Evolve Your Brand with User-Generated Content

Great content is the backbone of any marketing campaign. But with smaller teams and more competition for eyeballs, it’s harder than ever to create.

By: Matt Curtis

Thought Leadership

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