COVID-19 has changed the way we shop. While many of us were already buying online, many were also paying a visit to their local stores.
Whether your destination was deemed desirable by visitors during the pandemic, declared off-limits by policy makers or fell somewhere in between, many marketers used this past year to shift gears from destination marketing to destination management.
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If you’re looking for new ways to reach your consumers, TikTok may be just the solution for your brand. TikTok is not your average social media app, rather, it’s an entertainment platform that...
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Many of our clients saw some form of noticeable change in their business in the past year, whether that was due to increased demand, supply issues, labor shortage, reduced marketing spend or otherwise.
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Too often, we as marketers fall victim to generalizing a generation as one group of people. Millennials are this. Baby Boomers are that.
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Back in 2002, quick response (QR) codes were the new tech, helping brands streamline product packaging for manufacturing lines and store purchases. Unfortunately, the lack of overall adoption...
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Great content is the backbone of any marketing campaign. But with smaller teams and more competition for eyeballs, it’s harder than ever to create.
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