Media Strategy & Investment

Knowledge is truly power when it comes to media strategy and investment. We don’t just activate media campaigns at Hoffman York – we test, learn, and optimize – leveraging a stack of planning tools and data management platforms along with our highly experienced team to manage buys across all media channels with intelligence and insight. We prioritize in-depth reporting no matter how small the buy, because our clients should be just as informed as we are about how their dollars are driving results. We take our campaign performances personally and will always strive for consistent quality of performance over quantity of metrics. Our brands have stories to tell, and it's skillful and creative media solutions that ensure ideas will deliver a return on investment.

focus areas

strategic planning and goal setting
data-driven audience strategies
competitor media analyses
digital and traditional media activations
sponsorships and content integrations
in-house digital trading desks
social media marketing programs
Google and Microsoft partner certifications
eCommerce, Amazon, and retail media
customized live reporting dashboards

certifications and technology.

unifies and visualizes campaign data from marketing and advertising platforms, web analytics, CRM, and more

comprehensive competitive ad tracking service including ad expenditure data and creative library access by brand across almost all traditional and digital media types

consumer audience profiling platform in the U.S. used for brand research and media planning, providing agencies insights into the "why" behind consumer behavior

programmatic digital offering providing clients with accessibility to efficient inventory, premiere targeting capabilities and brand safety features for all digital media types