Return on Ideas

Results

In just a few years, Napoleon has greatly expanded its US distribution and is realizing double-digit sales growth. Brand awareness in the US is up significantly for the company, and Napoleon’s websites are up across the board in sessions, users and page views.

Magazine

A high-style, white environment draws your eye to the beautiful color of the Napoleon ember bed. The headline treats the fireplace as an element of the interior design. “The latest color trend for 2015: Dial in the perfect one.”

Banner Advertising

We started a flame war online. Banner ads used a slider control to demonstrate the incredible color variety of the Napoleon efire controller.

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