Gathering around a fire is almost a primal instinct. Napoleon wants to make this universal human experience even better. Napoleon fireplaces are designed to make the moment more comfortable, more relaxing and even, more stylish.
One part of the campaign highlighted innovation. In a category with little product innovation, Napoleon created something truly different for gas fireplaces: a mobile app that let the user control the color of the ember bed.
Associate Napoleon with the most memorable moments in the home. And bring a unique product innovation to life in a compelling way.
In just a few years, Napoleon has greatly expanded its US distribution and is realizing double-digit sales growth. Brand awareness in the US is up significantly for the company, and Napoleon’s websites are up across the board in sessions, users and page views.
A high-style, white environment draws your eye to the beautiful color of the Napoleon ember bed. The headline treats the fireplace as an element of the interior design. “The latest color trend for 2015: Dial in the perfect one.”
We started a flame war online. Banner ads used a slider control to demonstrate the incredible color variety of the Napoleon efire controller.