put in the research.
challenge
Wildeck is a leading U.S. manufacturer of industrial steel work platforms (mezzanines), lifts, safety guarding products, industrial ladders, crossovers, and more. Wildeck products can enhance profitability by improving operational capacity, efficiency, and safety. But in an increasingly commoditized industry, Wildeck needed to uncover insights that would help elevate and differentiate its brand, and asked HY to lend our expertise.
approach
Due to highly specialized target audience, HY created a customized research approach to help understand the extended, multi-step decision and distribution process for Wildeckâs offerings.
highpoints
- competitors > reviewed 16 competitors' marketing and communication efforts
- internal > held stakeholder interviews from multiple disciplines at Wildeck
- partners > dealer and distributor interviews and surverys
results
- positioning that highlighted Wildeck's problem-solving approach
- pathway for creative platform
