Yamaha Outboards Making Waves Online
Yamaha Outboards has been making waves with its reliable, high-performance motors for over 30 years. Boating has a way of bringing family and friends together to help eliminate stress and provide a sense of freedom and adventure. Boaters trust Yamaha’s proven reliability; perhaps that’s why so many
Yamaha customers are customers for life. Built for boaters, in-shore or offshore, the company delivers the power, performance and dependability needed for living life on the water, whether it’s freshwater or salt, day trips or weekend excursions.
Our Job
Create a new, responsive website that matches the power and performance enthusiasts have come to expect from Yamaha. Beautifully design, technologically advanced, tuned to perfection and easy to use—these are trademarks of the brand and something Hoffman York needed to ensure the new website could deliver.
Return on Ideas
Results
Post launch, the new website is making a splash. Despite having more content, page load time went down 37% and bounce rate reached an all-time low. Most importantly, contact submissions, a key performance indicator, went up 16%.
Homepage Design
The site features bold and beautiful action photography and a modular design to propel visitors into the boating lifestyle—and help them easily find what they’re looking for.
Product Pages
Boaters like details, so we designed an intuitive slider that lets you explore the hot spots that make Yamaha Outboards’ motors reliable and durable. It’s user friendly, and makes comparing specs simple with side-by-side tab functionality. It also features an expandable gallery for viewing more images.
Custom Dealer Locator
Dealer support is paramount, so we designed the find a dealer tool to use IP detection to quickly auto-populate nearby dealers. Search filters allow you to refine by product or certification type.
Awards
Yamaha Outboards’ new website is attracting more than just boaters. HY was awarded the prestigious Platinum MarCom Award, which recognizes creativity, innovation, and excellence in the marketing industry.