new website makes a splash.
challenge
Yamaha Outboards has been making waves with its reliable, high-performance marine motors for over 30 years by delivering dependability to weekend and day-tripping boaters. The challenge for HY? Make waves with a new, responsive website that matches the power and performance enthusiasts have come to expect from Yamaha. Delivering Yamaha Outboards’ many features and tech benefits in a friendly, emotive, digestible way – while respecting the brand’s guardrails: beautiful design, technologically advanced, tuned to perfection and easy-to-use.
idea: go bold and beautiful.
approach
The new website features bold action photography and a modular design to propel visitors into the boating lifestyle and help them find what they’re looking for.
highpoint
- Boaters like details, so we designed an intuitive slider that lets you explore the hot spots that make Yamaha Outboards reliable and durable.
highpoint
- Along with easy-to-use tabs, animation and engine cut-aways, the user-friendly product pages made comparing specs simple with side-by-side functionality.
highpoint
- Dealer support is paramount, so we designed a “Find a Dealer” tool that uses IP detection to quickly auto-populate your nearest genuine Yamaha dealer. And search filters allow users to refine the dealer search by product or service certification type.
results
- load-time decreased by 37% (even with additional content) and the bounce rate is at an all-time low
- contact submissions, a key performance indicator, are up 16%
- surpassed all outboard competitive websites for boater-perceived “Design and Usability,” according to Yamaha’s global Brand Survey
- won a Platinum MarCom Award
