Consumer Insights & Experience (CIX)
“Once you know what an organization stands for, you can solve any problem.” – Harry Hoffman
This quote lives at the center of everything for CIX (Consumer Insights and Experience). We are built on uncovering this “Why” by exploring every part of a brand – the market forces that impact it, the audience it interacts with and the internal value it creates – to uncover the organization’s why. We take a “research by any means necessary” approach to insight gathering that allows for clients of all sizes to benefit from a strong brand positioning that sets brands up to go everywhere they want to go.
focus areas
- primary research (quantitative and qualitative)
- audience identification
- consumer trend identification
- data analysis
- pricing analysis
- market analysis
- competitive research
- strategic planning
- website user research
- brand positioning
