When Chris and Stephen Schroeter took the reins at Napoleon, they wanted to remind the trade that it’s a family-owned company. This matters because many of Napoleon’s competitors are owned by conglomerates on Wall Street.

Framed magazine layout.
A framed magazine layout hung on the wall going up a set of stairs.

Hoffman York took this opportunity to showcase the two new Napoleon leaders not the way they look today, but as they were – as youngsters who grew up in the business and were exposed to all they ever would need to make Napoleon one of Canada’s most celebrated companies.

A grid of six polaroid photographs.
Large framed magazine layout hung up in an office space.
Open magazine spread.

Say hello.