Lake Effect Surf Shop

LAKE EFFECT BRAND DESIGN

“Brand Icons”

Textbooks have been written about the proper approach to take when designing a corporate identity. For Lake Effect, a retailer who sells outdoor water gear here in the Midwest, we took all those best practices and wrote our own book.

Logo reads: "Lake Effect Surf Shop"
Three branding options for the Lake Effect logo.
Two branding options for the Lake Effect logo.
Lake Effect branding on various merchandise.

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