Maintenance Matters at Hoffman York

The Yamaha Outboards Maintenance Matters web experience, which complements the company’s ongoing maintenance initiative by helping Yamaha dealerships better educate customers on outboard maintenance, makes product selection easier, and creates lasting customer satisfaction, recently launched.

Yamaha relied on Hoffman York’s expertise to transform a detailed outboard maintenance brochure into easily digestible and interactive content for the web. Our skilled team brought the publication to life through the use of vibrant photography, subtle animations and special features such as an interactive pre-launch checklist. The website works on all viewports including desktop, tablet and mobile.

“The new website is available to consumers as a searchable electronic form of our Maintenance Matters publication… [And] also makes maintenance-related procedures, tips, and product information even more accessible and easy to understand," said David Meeler, Yamaha Marine Product Information Manager, “whether you are a ‘do-it-yourselfer’ or prefer to have your outboard serviced by an authorized Yamaha Marine dealer.”

We are excited to add Yamaha’s Maintenance Matters website to our portfolio of expanding digital capabilities. Check out the website and our work here.

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