UW–Madison School of Pharmacy Enlists Hoffman York

Hoffman York is working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison.

Home of the Badgers, UW–Madison is known for being in the top 20 public colleges in the U.S. On top of excellent undergraduate programs, UW–Madison also has a myriad of graduate and doctoral programs. The UW–Madison School of Pharmacy is notably one of the top pharmacy programs, ranking in the top 10 programs in the country according to U.S. News & World Report.

“Awareness is half the battle with potential students,” said Troy Peterson, CEO of Hoffman York. “Through our integrated approach, we will position the School of Pharmacy as not only an option but a great one at that.”

For more than 80 years, Hoffman York has been developing integrated marketing campaigns for clients ranging from consumer packaged goods to tourism to outboard motors. Hoffman York aims to expand their client base with more medical and educational clients.

A global leader in pharmacy education, research, service and professional development, the University of Wisconsin–Madison School of Pharmacy has educated the world’s finest pharmacists and scientists for more than 135 years. Its constantly evolving curriculum, state-of-the-art facilities and commitment to hands-on learning mean students graduate with a thorough education, grounded in the latest biomedical, pharmaceutical, social and clinical science, with the interprofessional leadership competencies and practical skills to advance tomorrow’s patient care.

Interested in working with Hoffman York or learning more about our organization, send us an email at ROI@hoffmanyork.com.