Yamaha Outboards


How to Winterize Your Outboard Motor

Yamaha Outboards wanted to leverage HY’s SEO expertise to establish an SEO strategy for blog content. Specifically, Yamaha wanted to drive organic traffic to its blog post “Winterizing A Yamaha Outboard.” In Q4 2018, the page received 27 organic visits total. After optimization, the page received 6,807 organic visits.

Original winterization article on yamahaoutboards.com.

Competitive research helped us increase organic traffic for this particular webpage by 921%. Breaking out content with headings was beneficial for SEO because it made it easier for both users and search engines to understand the page. These optimizations helped shift visits from one page to another within Yamaha Outboard’s website, but also from other websites to yamahaoutboards.com.

Updated, optimized how to winterize your outboard motor article on yama-haoutboards.com

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