Yamaha Outboards


Launching Yamaha’s Most Powerful Outboard Yet

The XTO Offshore boasted 425 horses. It was Yamaha’s most powerful outboard to date, able to propel larger boats, for bolder exploration offshore. For adventure seekers, our campaign conveyed an exciting expansion of exploration, with print, direct mail and digital banners weaving tales of the wilds offshore. The campaign also reeled in a few awards.

A boat on the water with a giant wake behind it made to look like a rocket blasting off.
Spread ad for Yamaha XTO Offshore.
Print ad showcasing the new XTO Offshore outboards.
Collage showing how the direct mailer opened.
Digital banner ads for the Yamaha XTO Offshore.

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