The HYpe

Marketing ideas and insights that deliver results

How Generational Fractures Impact Target Demographics

Too often, we as marketers fall victim to generalizing a generation as one group of people. Millennials are this. Baby Boomers are that.

By: Matt Hogan

Thought LeadershipAnalytics

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3 Web Reports Every Marketer Should Be Looking At Right Now

COVID-19 and the resulting shift of many employees working from home has caused a massive shift in how online users are accessing information for both personal and work purposes.

By: Matt Hogan

Thought LeadershipAnalytics

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