Marketing ideas and insights that deliver results
Rise of the conscious consumer: What brands need to do to win
Standing out in today’s sea of sameness requires more than just providing a quality product or the lowest price. To rise above the fray and connect with today’s conscious consumers, brands need to address the greater good.
Five Ways to Make AI Do Your Creative Bidding
Artificial Intelligence doesn't invent new ideas, it pulls from what already exists. That's why brands (and agencies) need to be careful how they use AI to connect with consumers. AI also doesn't want to replace us; it simply wants to help creative teams dream bigger and move faster. Here are 5 ways to make AI do your creative bidding.
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4 Reasons To Use Humor--from The Super Bowl & Beyond
This year's Super Bowl will be the first of its kind. The stands won't be packed with screaming fans, and for viewers at home, communal chip bowls and parties are likely off the table.
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History Shows Us Creativity Is Key During A Recession
A friend of mine was checking out at the grocery store, when his five-year-old son begged him for a "Spunow" candy bar. Before he could reply, "No, you'll spoil your appetite," he looked closer...
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Why Is My Advertising Campaign Not Working?
Every day and everywhere is a battle for consumer's eyes. The competition is fierce and the ad blindness is real. Attracting the eyes of today's ad-cluttered consumer isn't always easy.
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Wisconsin Lottery Gets Thoughtful For The Holidays
The holidays can be a stressful time, especially when trying to find the perfect gift for your special someone. HY worked with the Wisconsin Lottery to show how to ease the anxiety of holiday shopping with a gift that keeps on giving.
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Montana Tourism Campaigns Named Mercury Award Finalists At ESTO
Hoffman York was honored to have two campaigns for the Montana Department of Commerce's Office of Tourism and Business Development...
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