Marketing ideas and insights that deliver results
Goodbye DIY, Younger Generations Want it Done for Them
October 2024
As the saying goes, “if at first you don’t succeed, pay someone to do it for you.” Okay, that’s not exactly how it goes, but it’s what younger consumers want.
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June 2023
7 minutes
TV Gives Advertisers Reason to Cheer Again
TV is still the center of attention for marketers who want to watch their brand awareness grow; this article explores why it should be back in your media plan.
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January 2020
4 min
How to Navigate the 2020 Election with Your Advertising Budget
As the 2020 presidential election draws near, media companies and analysts are starting to publish estimates regarding the spend of political advertisers. In turn, marketers are logically asking their media agencies to prepare for how this will affect...
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